Automate Meta Ad Copy Testing with Leadpages Routines

Tes SamuelHost

@tes-samuel · 2h ago · General

Found a Meta ad that works, but never get around to testing new copy against it? The Meta creative optimizer is a routine that does it for you. On a schedule you choose, it finds your top-performing Meta ads and drafts new versions of their copy, called challengers, for you to test. To set it up, connect your Meta Ads account, open Routines, pick Meta creative optimizer, then choose how often it runs and where updates go. Each run shows your current ad next to the challenger, with the change highlighted and a note on why it might win. Nothing goes to Meta until you click Add to Meta, new ads are added switched off, and your budget doesn't change.

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Tes SamuelHost@tes-samuel2h ago

Here's the full walkthrough with video: https://leadpages.com/blog/automate-meta-ad-copy-testing#here-s-a-look-at-how-to-set-up-the-meta-creative-optimizer Once yours has run, tell us what kind of change it suggested first, and whether you're adding it to Meta.

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