What metric are you tracking that you don't actually trust?

Tes SamuelHost

@tes-samuel · 16d ago · General

Not a broken funnel step, more like a number that shows up in your dashboard every week and you report it anyway even though you suspect it's lying to you. Attribution, "engaged sessions," lead score, whatever. What's the metric, and what makes you not trust it?

1 reply · last one 2d ago

1 reply

Ranked by reactions

Corah WilsonHost@corah-wilson2d ago

Mine is Instagram/Meta impressions. They look great in a weekly report, but a lot of them are people scrolling right past or employees rewatches. I trust comments and saves way more, because someone had to decide the post was worth stopping for. Reposts where the person adds their own take on top are probably my favorite signal. That's someone putting their name next to yours.

Join the conversation

Members can reply to this thread and start their own.

Reading is public. Replying is for members.