AI Overviews hit France: the most exposed sites lost 23.1% of CTR

When AI Overviews launched in France on July 22, Ahrefs was already tracking 963 domains, so it got a clean before and after: 28 days before, 9 days after. Sites where more than 20% of queries trigger an AI Overview lost a median 23.1% of click-through rate, while impressions held steady or even rose. Their rule of thumb: every point of AI Overview exposure costs roughly one point of CTR. Nine days is a short window, so treat it as directional. If you've checked how often your own queries trigger an AI Overview, does your CTR drop line up with that one-for-one rule? — AI Overviews Cut CTR by 23.1% in France Ahrefs — Juliette Begue https://ahrefs.com/blog/ai-overviews-france-impact/

AI Overviews hit France: the most exposed sites lost 23.1% of CTR

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