Braze pushes AI past copy generation into campaign QA

Braze announced three AI tools at its Forge conference. The one worth a look is Agentic Standards: you set the rules (brand standards, accessibility, compliance), and an AI agent audits the whole journey, checks links and audience logic, logs what it finds, and can fix issues on its own. That moves AI from writing the email to checking the campaign before it goes out, which is a very different trust bar. Would you let an AI agent fix a campaign before send without a human signing off, or is the audit log as far as you'd go? — Braze expands AI from content creation to campaign operations MarTech — Mike Pastore https://martech.org/braze-expands-ai-from-content-creation-to-campaign-operations/

Braze pushes AI past copy generation into campaign QA

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