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TikTok moves lead gen into DMs and brings its ad network to the US

Tes SamuelHost
@tes-samuel · 1h ago · Industry News
Timed to Advertising Week and ahead of the holiday season, TikTok announced a batch of AI ad tools. For anyone running lead campaigns, two stand out: Agentic Leads, which collects leads through direct messages and advertiser websites, and the TikTok Ad Network's US debut, reaching about 400,000 third-party apps. Smart+ now also covers search ads and creative selection. Marketing Dive lists the full set, including Buy Direct and a Shopping Assistant. Have you run lead ads on TikTok yet, and did you send people to your own page or keep them in the app? — TikTok broadens agentic AI play, brings global ad network to US Marketing Dive — Peter Adams https://www.marketingdive.com/news/tiktok-broadens-agentic-ai-play-brings-global-ad-network-to-us/832007/
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