Ahrefs: AI search optimization is mostly SEO with extra steps

Ahrefs' Mateusz Makosiewicz pulls together statements from Google and Microsoft saying AI Overviews, Copilot and the rest still run on the same core search systems. So the foundation hasn't moved: crawlable, indexable, useful content. There's some nuance on how answers pull and cite pages, but nothing you'd call a separate discipline. Worth reading before you pay for a "GEO" retainer or sell one. Have you seen a ranking or traffic change from AI search that normal SEO factors couldn't explain? — How to Optimize for AI Search: A Guide for You and Your AI Agent Ahrefs — Mateusz Makosiewicz https://ahrefs.com/blog/how-to-optimize-for-ai-search/

Ahrefs: AI search optimization is mostly SEO with extra steps

Join the conversation