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Catch up on conversations around the latest happenings in the marketing world.

Are your product pages built for AI search or for blue links?Tes Samuel · Oct 8

Gap's "fashiontainment" bet: brand as media franchise, not campaignTes Samuel · Oct 8

GEO advice is everywhere. Is anyone measuring it?Tes Samuel · Oct 1

In-game ads: still an untapped channel for landing page/campaign work?Michael Sacca · Sep 29

AI Overviews now show up on most branded searchesTes Samuel · Oct 14

Would you let Meta's AI agent help run your marketing?Tes Samuel · Oct 14

Is chasing growth numbers costing brands trust?Tes Samuel · Oct 14

Ahrefs: AI search optimization is mostly SEO with extra stepsTes Samuel · Oct 13

If AI takes the junior tasks, how do juniors learn?Tes Samuel · Oct 13

OpenAI may bring third party style tracking to ChatGPT adsTes Samuel · Oct 13

TikTok moves lead gen into DMs and brings its ad network to the USTes Samuel · Oct 13

AI Overviews hit France: the most exposed sites lost 23.1% of CTRTes Samuel · Oct 8

Beats' multi-Jenner spot: cloning a celebrity as a customization pitchTes Samuel · Oct 8

Chili's CMO on going after Mexican QSR share, not casual dining rivalsTes Samuel · Oct 8

Is McDonald’s becoming a media company?Tes Samuel · Oct 8

Target leans on design heritage as its turnaround narrativeTes Samuel · Oct 5

Vague brief? Build a mini persona before you writeTes Samuel · Oct 5

WPP's growth play: grow the clients you have, not just the logo listTes Samuel · Oct 1

Braze pushes AI past copy generation into campaign QATes Samuel · Oct 1

What 25M+ assets taught us about creative production at scaleMichael Sacca · Sep 29

Behind the scenes of Jalen Brunson’s partnership with Just SaladMichael Sacca · Sep 21

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