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AI Overviews now show up on most branded searches

Tes SamuelHost
@tes-samuel · 1h ago · Industry News
Ahrefs looked at 92.5 million US desktop crawls of branded keywords from July to September. AI Overviews appeared on 82.91% of branded searches on September 29, and the monthly average rose from 61.3% in July to 73.3% in September. In its brand-name panel, Wikipedia was the most cited outside source, followed by YouTube and LinkedIn. So people searching for a business by name increasingly see a summary before any link. Have you searched your own brand name lately, and what does the AI Overview say about you? — AI Overviews Currently Appear for 83% of Branded Searches Ahrefs — Ryan Law https://ahrefs.com/blog/ai-overviews-on-branded-searches/
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