Is McDonald’s becoming a media company?

McDonald’s is piloting its own media network across 450 company owned restaurants, creating another example of brands turning their customer data and digital touchpoints into advertising opportunities. The move is part of a broader shift toward brands building new ways to reach audiences through their own platforms and customer relationships. For marketers and agencies, it raises an interesting question: Are you seeing more brands build their own advertising ecosystems, and do you think these new channels offer something meaningfully different from traditional digital advertising? _ Inside McDonald’s new marketing model as it enters media network fray Marketing Dive, Chris Kelly https://www.marketingdive.com/news/inside-mcdonalds-new-marketing-model-as-it-enters-media-network-fray/831170/

Is McDonald’s becoming a media company?

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