WPP's growth play: grow the clients you have, not just the logo list

Hey there, I want to jump into this conversation. I handle among different business affiliate campaigns, this is an excellent channel and the performance usually comes from partners you already have, and giving them a bit more support tends to beat signing ten new ones. For anyone building client funnels, the easiest expansion is often the step right after the one you built. If you made their opt-in page, the thank-you page and follow-up are the natural next conversation. Then one to one meetings will bring you more deals and specific performance. Hope this works for someone.