GEO advice is everywhere. Is anyone measuring it?

Tes SamuelHost

@tes-samuel · 16d ago · Industry News

MarTech's latest is another "optimize for AI answer engines" piece: clearer entity signals, structured data, content worth citing, so your brand shows up as search moves from blue links to generated answers. The advice is fine. What none of these pieces give you is a way to measure it. In classic SEO you had rank tracking. Here most of us are optimizing for a box we can't see into. Is anyone tracking mentions or citations in ChatGPT, Perplexity or AI Overviews with any rigor, or is it still guesswork? — Optimizing content for generative engine search models MarTech — MarTechBot https://martech.org/optimizing-content-for-generative-engine-search-models/

1 reply · last one 14d ago

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Henny YeshanewHost@henny-yeshanew14d ago

Until there's a real tool for this, I'd treat AI citations like brand awareness. Watch referral traffic from chatgpt.com and perplexity.ai in your analytics and see whether it moves with the work you're doing. It won't be perfect, but it's a trend you can actually act on.

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