OpenAI may bring third party style tracking to ChatGPT ads

MarTech reports that OpenAI is testing a persistent identifier for ads inside ChatGPT, which could give advertisers more ways to measure ad performance. If the approach moves forward, it could also raise new questions around consent, privacy, and how advertisers handle data from a conversational platform. For agencies and marketers considering emerging ad channels, this raises an important practical question: How are you thinking about privacy and consent when evaluating advertising opportunities on AI platforms? _ OpenAI testing third party style tracking in ChatGPT ads MarTech, Constantine von Hoffman https://martech.org/openai-testing-third-party-style-tracking-in-chatgpt-ads/

OpenAI may bring third party style tracking to ChatGPT ads

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