Are your product pages built for AI search or for blue links?

MarTech’s Mike Pastore argues that most ecommerce catalogs and product pages were built for the old model: short keyword queries, a results page, and a click. AI search tools now parse and synthesize product information directly, which may make thin product descriptions and boilerplate copy less useful than pages with rich, specific, comparison ready content. The piece is light on hard tactics, but it raises an interesting question for anyone creating landing pages or product pages: Have you actually changed how you write your page copy because of AI search, or is it still business as usual? _ AI search is changing ecommerce forever MarTech, Mike Pastore https://martech.org/ai-search-is-changing-ecommerce-forever/

Are your product pages built for AI search or for blue links?

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