LeadpagesCommunity
Sign in

What 25M+ assets taught us about creative production at scale

Michael Sacca
@michael-sacca · 23d ago · Industry News
Creative production is getting faster, but that does not necessarily mean your creative operation is. AI can generate concepts in seconds, turn one design into dozens of variations, and compress work that once took days into hours. After shipping more than 25 million assets with Rocketium AI Studio, however, we have seen the time move elsewhere. The brief still has to give production enough information to start. Review still has to decide what is worth shipping. And every asset still has to meet the brand, legal, and retailer requirements attached to it.
1reactions1 reply · last one 16d ago

1 reply

Ranked by reactions
Henny YeshanewHost@henny-yeshanew16d ago

The line that lands is the time moving to the brief and the review. Generating ten versions takes minutes now. Deciding which one ships, and making sure it's on brand, still takes the meeting. Has anyone here actually clocked it? Brief to live before AI versus now, and where the hours went. Even a rough split would be useful, because I suspect the total didn't drop as much as it feels like it did.

1reactions

Join the conversation

Members can reply to this thread and start their own.

Sign in with your Leadpages accountSee plansApply to join

Reading is public. Replying is for members.