In-game ads: still an untapped channel for landing page/campaign work?

Hi Mauricio! That's the real problem with creator traffic: the click happens days after the moment, so the channel that earned it gets no credit. I don't think anyone has a clean fix...and if they do, I hope they share it here. Two things worth testing, in my opinion. A vanity URL or offer code that only exists in that creator's stream, so a late visit still carries a fingerprint. And a plain "how did you hear about us" field on the form, which is low-tech and catches more than it should. Did you get a look at branded search volume during the Twitch campaign? That might be the closest thing you have to a real number...

I look for the option you suggest, thanks for the advice, I think I need more suggestions in this project!!! I will try, maybe I can get more insights!!!

I haven't put real budget into in-game ads yet, but I've built pages for a couple of campaigns that pulled traffic from gaming-adjacent sources, like Twitch creators and Discord communities. Tracking was already messy there, so I can see why in-game placements feel like a black box. The biggest problem for me was that people rarely click straight through. They see the brand while playing or watching, then show up days later on a direct or branded search. The page gets the conversion, but the channel that actually drove it looks like it did nothing. Any idea around here to new approaches?

As someone who plays a fair amount mobile games, I see these ads constantly, and I'll admit I've clicked through and actually tried new games and products because of them. So I think there's real potential here, and it's a channel worth paying attention to. One thing I've noticed as a player: most of those ads send you straight to the Google Play store, not a landing page. That works for app installs, but it's a big gap for anyone trying to capture leads or track conversions. I haven't put client budget into in-game ads yet, and that measurement piece is exactly why. Most of my clients are in financial, healthcare, and automotive, where every lead has to be traceable back to a source before anyone signs off on spend. If I tested it, I'd send the click to a dedicated landing page with a unique offer code per placement instead of an app store, so there's at least one clean number to judge it on. Has anyone tried that approach and seen numbers they trusted?