Target leans on design heritage as its turnaround narrative

Marketing Dive reports Target is building its new campaign around its design legacy (the Michael Graves and Missoni era), with creator partnerships and in-person activations, just as its results start to improve. It's a bet that brand story beats another discount push. Have you seen a heritage or nostalgia campaign move a number for a client, or does that only work once the business is already recovering? — Target's new campaign puts design legacy at center of marketing Marketing Dive — Chris Kelly https://www.marketingdive.com/news/targets-new-campaign-puts-design-legacy-at-center-of-marketing/831116/

Target leans on design heritage as its turnaround narrative

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