More traffic is expensive. Getting more from the traffic you already have is where the real leverage lives. This guide covers conversion rate optimization from first principles through advanced testing strategies.
6 chapters
Benchmarks and context so you can tell whether your pages are performing above or below average.
The fundamentals of split testing - why it matters, how it works, and how to run your first experiment.
Simple formulas and worked examples for measuring conversion rate across channels and campaigns.
Architecture, UX, and content strategies that turn your entire website into a conversion engine.
A comprehensive introduction to CRO - the discipline of turning more visitors into customers.
Industry-specific benchmarks so you can set realistic goals for your landing pages and funnels.
Leadpages makes it easy to build, test, and optimize landing pages with built-in A/B testing and real-time analytics.