About Leadpages

Marketers deserve to know what works.

Leadpages has been in conversion since 2012. We've served 400,000 businesses. And we just rebuilt everything.

The Leadpages editor with a budgeting-app landing page whose headline matches the Google search that brought the visitor

400K+

Customers served

Years in conversion

9.1M+

Leads captured monthly

Traffic caps

Where it started

One observation, fourteen years ago.

Every click from a paid campaign costs real money. Most of those clicks were landing on pages with no way to measure what was working. Minneapolis, 2012. We built the fastest way to get a page live. 400,000 customers used it.

But building faster was just where we started.

The problem nobody solved.

A marketer builds a page. Sends traffic. Then opens four tools to figure out if it worked.

Page builder

A/B testing

Heatmaps

Analytics

One platform. Everything built in.

Guessing is expensive when you're spending $10K a month on ads.

New engine.

New architecture.

New product.

We threw away working code and rebuilt from scratch. Not because the old product was broken. Because the market moved and the old design couldn't follow.

Your pages don't just go live. They get better.

The rebuilt Leadpages editor with a landing page open, showing the page canvas, the Piper AI agent and the optimization and publishing controls

What we built.

AI creation

Prompt in, page out. 60 seconds. Brand kit auto-applied.

A/B testing

Continuous loop. Test, winner, next variant, repeat.

Split test50 / 50

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Original3.2%

Variant B4.7%

Winner · Variant B95% confidence

Smart Traffic

Each visitor routed to the variant most likely to convert.

Incoming visitors

GoogleNewA

DirectReturnB

FacebookNewA

EmailReturnB

Variant A

4.2%

1,847 visitors

Variant B

3.6%

1,203 visitors

Heatmaps

Where they click. How far they scroll. Built into the editor.

peakform.com/coaching

127

92% reached71% reached43% reached

Top element

Nav — 41%

Primary CTA

Range

Last 7 days

$99/mo

A/B Testing

$199/mo

Smart Traffic + Heatmaps

$399/mo

Full Auto-Optimization

No traffic caps at any tier.

Who we built this for.

Marketing teams spending $5K-$50K/mo on ads who need to know what’s converting. Not next week. Now.

Agencies managing dozens of client domains who can’t afford to guess on every account.

Solo marketers doing the job of five who don’t have time for five tools.

What we believe.

We don’t charge by visitor.
Unbounce caps at 20K. Instapage caps at 15K. We don’t cap at all.
Optimization is built in, not sold separately.
You shouldn’t need a $35K tool to run an A/B test.
Your pages improve automatically.
We built for the one person doing content, email, paid, and landing pages.

Your campaigns shouldn't get more expensive when they succeed.

Leadpages

How we got here.

2012
Launches in Minneapolis
Pre-sold to 200 marketers at $200 each.
2015
46,000 customers
Eight-figure revenue.
2020
Acquired by Redbrick
Joined a Canadian portfolio. 40,000+ active users.
2024
Michael Sacca becomes CEO
New mandate: modernize everything.
2025
Glorify acquisition
400,000+ customers served.
2026
The rebuild ships
New engine. AI. A/B testing. Smart Traffic. Heatmaps. Built in.