Privacy Policy

BY AGREEING TO THIS PRIVACY POLICY, YOU AGREE TO OUR TERMS AND CONDITIONS, WHICH CONTAINS AN ARBITRATION CLAUSE AND A CLASS ACTION WAIVER THAT AFFECTS YOUR RIGHTS. IT REQUIRES THAT DISPUTES BE RESOLVED INDIVIDUALLY IN BINDING ARBITRATION OR SMALL CLAIMS COURT. DISPUTES IN ARBITRATION AND SMALL CLAIMS COURT ARE RESOLVED WITHOUT A JURY TRIAL AND WITH LESS DISCOVERY AND LESS APPELLATE REVIEW THAN IN COURT.

1. THIS POLICY IS GOVERNED BY OUR TERMS AND CONDITIONS

Before using this Site or our Services (each defined below), you should review this Policy, and the Terms and Conditions on this Site. By using this Site or our Services, you are agreeing to the Terms and Conditions and this Privacy Policy, including but not limited to providing your consent to the collection, processing, use, and disclosure of your information as set forth in this Policy. If you do not agree to be bound by this Privacy Policy, you are not authorized to, and you may not, access or use this Site or our Services. This Privacy Policy is incorporated into our Terms and Conditions that govern your use of this Site and our Services. By agreeing to this Privacy Policy, you are expressly agreeing to our Terms and Conditions. You may access these Terms and Conditions by using the link provided in this Privacy Policy and at the bottom of each page of this Site.

1. OUR APPROACH TO PRIVACY

Leadpages (US), Inc. and its affiliated companies (“Leadpages”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy provides details about how we collect, use, process, and disclose data that reasonably relates to you (“personal data”), including information regarding our use of cookies and similar technologies.

This Privacy Policy applies to all personal data we collect, use, process, and disclose through the www.leadpages.com website (the “Site”) [and all websites linked to this website and/or controlled by us] and apps, and other online services provided by Leadpages (the “Services”). Leadpages is the data controller that determines the purposes and means of processing the personal data we collect and hold about you.

Before accessing or using the Services, please ensure that you have read and understood our collection, use, processing, and disclosure of your personal data as described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT ABOUT YOU

We collect and process personal data about individuals that are our direct customers and, where our customer is a business or similar entity, individuals that are our customer’s employees, agents and other representatives. These individuals about whom we collect personal data are referred to as “you” or “consumers” throughout this Privacy Policy.

We collect personal data from consumers in two ways: (1) information provided by consumers when they interact with us; and (2) information passively collected from consumers when they use our Services.

• Information Provided by Consumers. We collect personal data about you when you voluntarily submit information directly to us when you access or use the Services. This can include information you provide to us when you register for an account; fill in a form; correspond with us via the website, phone, email, or otherwise; subscribe to our mailing lists, newsletters, or other forms of marketing communications; respond to surveys or use some other feature of the Services as available from time to time. We typically collect the following categories of personal data in this manner:
  • Contact information and basic personal details, such as your full name, phone number, postal address, email address, and zip code.
  • Business and marketing information, such as company website, current email list size, e-commerce software in use, email marketing software, product usage information, demographic data, data about customer’s 3rd party services, and other business information (Facebook ad spend, status of business, industry, business goals).
  • Payment information, such as your credit card information, account information, billing address, and related information.
  • Correspondence and comments, such as your comments and opinions you provide to us by email, phone, mail, or when you post on message boards, blogs, or complete an online form or provide quality survey input.
  • Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes.
• Information Passively Collected from Consumers. We also collect personal data passively through our Services, such as via cookies and other tracking technologies. This information may include:
  • Information about your device, such as your IP address, internet service provider, or mobile network, type of device, unique device identifying numbers, operating systems, browsers, and applications connected to the Services through the device, and information about the server upon which the Services operate.
  • Information about how you access and use the Services, such as the website from which you came and the website to which you are going when you leave our Services, how frequently you access the Services, the time you access the Services and how long you use them for, whether you open emails or click the links contained in emails, whether you access the Services from multiple devices, other actions you take on the Services, and your device location.
  • Inferences drawn from any of the information listed above to create a profile about you reflecting your preferences, characteristics, behavior, and attitudes.

We may link or combine the personal data we collect about you and the information we collect passively. This allows us to provide you with a personalized experience regardless of how you interact with us. For more information on our use of cookies and other tracking technologies, please see section 11 “Cookies and Similar Technologies” of this Privacy Policy below.

Please note that, during the provision of our Services, we may also process information about individuals that are subscribers, website visitors, or customers of our customers (which we call “Customer Data”) on behalf of our customers as a data processor. The relevant customer will have its own privacy policy which will apply to Customer Data and any questions should be directed to that customer.

1. SOURCES OF PERSONAL INFORMATION

We collect personal data directly from consumers when they interact with us. We also collect personal data from vendors and third parties, when they provide information to us. Finally, we collect personal data from vendors and third-party providers of cookies and other tracking technologies used on our Services.

1. HOW WE USE PERSONAL INFORMATION WE COLLECT

We collect, use, process, and disclose the personal data we collect about consumers for the following purposes:

• To provide our products and services to you
• To communicate with you, including sending statements and invoices, communications, news, alerts, and marketing communications
• To respond to and address enquiries and complaints made by or about you
• To authenticate your identity
• To create customer accounts
• To operate, maintain, and provide to you the features and functionality of the Services
• To advertise and promote our products and services, including by contacting you regarding what products, services, and topics may be of interest to you and to send you news, alerts and marketing communications in accordance with your marketing preferences
• To facilitate payment for use of the Services or our products and services
• To monitor and improve the Services and our business, and to help us develop new products and services
• To comply with our legal and regulatory obligations, and enforce our rights and policies
• To administer, monitor, and secure our information technology systems, websites, applications, databases, and devices, including by detecting and preventing against security incidents and fraudulent activity

We may also anonymise and aggregate the personal data we collect and use that data for analytics and research purposes and any other purposes permitted by law. When we do so, we take reasonable measures to ensure that the information cannot be associated with an individual, and we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. After it has been deidentified, the information is no longer personal data and is not subject to this Privacy Policy.

Promotional Messages

From time to time and with your consent we may contact you with relevant information about our Services. Most messages we send will be by email. For some messages, we may use personal data we collect about you to help us determine the most relevant information to share with you. If you do not want to receive such promotional messages from us, you may opt out by clicking on the unsubscribe link at the bottom of our emails. Please note this opt-out right does not apply to non-promotional messages regarding your account, such as account verification, changes or updates to features of the Services, or technical or security notices.

1. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose the personal data we collect as detailed below:

• Service Providers and Advisors. We disclose personal data to our vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, tax and accounting services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services. We impose contractual limitations on our service providers’ use of personal data they collect in conjunction with providing services to us.
• To third parties for marketing and analytics purposes. We disclose your personal data to third parties, such as third-party analytics providers and marketing companies, and other organisations, for marketing and analytics purposes.
• To other third parties, at your direction or with your consent. We may disclose your personal data to any other third parties at your direction or with your consent.
• Purchasers and Third Parties in Connection with a Business Transaction. We may disclose personal data to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or a portion of our business. In this situation, we will seek assurances that the successor entity or purchaser will process personal data collected by us in accordance with this Privacy Policy.
• Law Enforcement, Regulators and Other Parties for Legal Reasons. We may disclose personal data to other third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms and Conditions or to protect the security or integrity of our Service; and/or (c) exercise or protect the rights, property, or personal safety of Leadpages, our customers or others.

We may also disclose anonymized data to any other entities to the extent permitted by law.

1. DATA RETENTION

We retain personal data for the period reasonably necessary to provide our Services to you, support our business operational purposes listed in Section 5 of this Privacy Policy, and ensure compliance with applicable law.

1. SECURITY

We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage. All personal data we collect will be stored on secure servers. All electronic transaction entered into via our Services will be protected by SSL encryption technology. Where you register for an account on the Services, you are responsible for maintaining your account’s security as more specifically explained in our Terms and Conditions. However, while the security of your personal data is of the utmost importance to us, we cannot guarantee the security of any information you choose to disclose online. Any information you choose to disclose to us is done at your own risk.

1. ADDITIONAL DISCLOSURES FOR INDIVIDUALS LOCATED IN THE EEA AND UK

This section 9 of the Privacy Policy only applies to consumers that are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”).

Purpose and Lawful Basis

We only process your personal data as permitted under applicable law. We have set out below, in a table format, a description of the purposes for our processing of your personal data and the legal bases we rely on to process your personal data. If you choose not to provide personal data, we may not be able to provide the Services to you or respond to your other requests.

International Transfers of Your Personal Information

We process personal data outside of the EEA and UK, including in the United States. Accordingly, if you are a resident of the EEA and the UK and you use our Services, your personal data may be processed in the U.S. and/or in other regions, which may provide a lower standard of privacy protection than your country of residence. These international transfers of your personal data are necessary for the performance of our agreement with you and necessary in order to provide our products and services. We take measures to protect personal data when we transfer it to other entities outside the EEA and UK, where required by applicable law. For more information on the measures we take to protect personal data you can contact our Data Protection Officer by email at privacy@leadpages.com or by mail at 212 Third Avenue North, Suite 475, Minneapolis, MN 55401.

Data Subject Rights

In accordance with applicable privacy laws, you have the following rights with respect to your personal data that we hold, subject to certain exceptions:

• Right to Access. You have the right to request access to your personal Information.
• Right to Data Portability. You have the right to request to receive your personal data in a structured, commonly-used, and machine-readable format and have the right to transmit that information to another data controller.
• Right to Rectification. You have the right to request rectification of your personal data without undue delay where that personal data is inaccurate or incomplete.
• Right to Erasure. You have the right to request the erasure of your personal data without undue delay in certain circumstances, such as where the personal data is no longer necessary in relation to the purposes for which it was collected or processed.
• Right to Restriction. You have the right to request the restriction of the processing undertaken by us on your personal data in certain circumstances, such as where the accuracy of the personal data is contested by you, for a period enabling us to verify the accuracy of that personal data.
• Right to Object. You have the right to object to our processing of your personal data in certain contexts, including to object to processing of your personal data for direct marketing purposes, to the extent it is related to such direct marketing.
• Right to Withdraw Consent. To the extent our processing of personal data about you is based on your consent, you can withdraw your prior consent, provided that such withdrawal will not affect the lawfulness of processing of your personal data prior to such withdrawal.
• Right to Complain to a Supervisory Authority. You have the right to lodge a complaint with a supervisory authority. Further information about how to contact your local data protection authority is available at https://ec.europa.eu/justice/data protection/bodies/authorities/index_en.htm.

If you wish to exercise one of these rights, please contact our Data Protection Officer by email at privacy@leadpages.com or by mail at 212 Third Avenue North, Suite 475, Minneapolis, MN 55401. We will respond to your request consistent with applicable law.

Profiling

We do not use automated processing, including profiling, in furtherance of decisions that have legal or similarly significant effects.

1. ADDITIONAL DISCLOSURES FOR RESIDENTS OF CANADA 

This section 10 of the Privacy Policy only applies to residents of Canada.

Consent

We rely on your consent to collect, use, and disclose your personal data, unless otherwise permitted under applicable law. In some cases, your consent may be “implied”, meaning that your agreement is assumed based on your action or inaction at the point of collection, use, or disclosure of your personal data.

Where we rely on your consent to process your personal data you have the right to withdraw your consent at any time, except in limited circumstances, including legal or regulatory requirements or as a result of our contractual obligation with you. If you choose not to provide us with certain personal data or if you withdraw your consent, where such withdrawal is available, we may not be able to provide you with the products or services or information that you requested. You may withdraw your consent at any time by contacting our Data Protection Officer by email at privacy@leadpages.com or by mail at 212 Third Avenue North, Suite 475, Minneapolis, MN 55401.

Right to Access and Correct

You have the right to access and rectify the personal data we hold about you, in accordance with the applicable laws in the province or territory in which you reside. If you wish to access your personal data or if you believe your personal data is inaccurate, incomplete or no longer up to date, please contact our Data Protection Officer by email at privacy@leadpages.com or by mail at 212 Third Avenue North, Suite 475, Minneapolis, MN 55401. We will respond to your request consistent with applicable law.

International Transfers of Your Personal Information

We process personal data outside of the province or territory in which it was collected and outside of Canada, including in the United States. Accordingly, if you are a resident of Canada and you use our Services, your personal data may be processed in the U.S. and/or in other regions. As a result of such transfers, your personal data may be available to government authorities under lawful orders and laws applicable in foreign jurisdictions.

1. COOKIES AND SIMILAR TECHNOLOGIES

When you use our Services, read our emails, or otherwise engage with us through a computer or mobile device, we and our third party service providers, automatically collect information about how you access and use the Services and information about the device you use to access the Services. We use this information to enhance and personalize your user experience, to monitor and improve our website and Services, and for other internal purposes.

We typically collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons, tracking pixels, session replay scripts, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”). We may combine this information with other personal data we collect directly from you.

Our Services use cookies to distinguish you from other users of our Services. Cookies are pieces of code that allow for personalization of our Services by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device’s hard disk (such as your computer or smartphone) for record-keeping purposes. To learn more, consult our Cookie Policy.

We use the following types of cookies:

• Strictly necessary cookies. These are cookies that are required for the essential operation of our website such as to authenticate users and prevent fraudulent use.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Services when they are using it. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our Services. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our Services, the pages you have visited and the links you have followed. We will use this information to make our Services and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

We may collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Services and to understand more about the demographics of our users. You can learn more about Google’s practices, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.

We may also work with third party partners to employ technologies, including the application of statistical modelling tools, which permit us to recognize and contact you across multiple devices.

Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.

The cookies we use are designed to help you get the most from our Services but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our Services. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.

• Cookie settings in Internet Explorer
• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari web and iOS

Deleting cookies does not delete non-cookie technologies such as Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objects - including how to manage privacy and storage settings for Flash cookies – on Adobe’s website or by clicking here. Various browsers may offer their own management tools for removing HTML5 LSOs.

1. THIRD PARTY DATA COLLECTION AND INTEREST BASED ADVERTISING

We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third party services to collect information about your use of our website and mobile apps over time so that they may play or display ads on our Services, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site and other information. We may share a common account identifier (such as an email address or user ID) with our third party advertising partners to help identify you across devices.

We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.

To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, the DAA’s resources at www.aboutads.info/choices and/or Your Online Choices at https://www.youronlinechoices.com/uk. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks and download the mobile AppChoices app.

Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.

Furthermore, some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

1. LINKS TO THIRD PARTY SITES

Our Services may, contain links to and from third party websites. If you follow a link to any of these websites, we are not responsible for the content or privacy practices of any linked websites, and we make no representations or endorsements about them. Please note that these websites have their own privacy policies and if you deice to leave our services to access third party links, this Privacy Policy will no longer govern. You should review the applicable terms and policies, including any privacy policies, of such websites when you visit them.

1. OUR POLICY TOWARDS CHILDREN

Our Services are intended to be used by adults only and are not intended for or designed to attract the attention of children under age 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately at privacy@leadpages.com so that we can make reasonable efforts to promptly to remove such information and terminate any account your child has created with us.

1. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time and so you should review this page periodically. When we change this Privacy Policy in a material way, we will update the “last modified” date at the end of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.

1. NOTICE TO YOU

If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.

1. CONTACTING US

Any questions, comments, or requests regarding this Privacy Policy are welcome and should be addressed to the Data Protection Officer at privacy@leadpages.com or mailed to 212 Third Avenue North, Suite 475, Minneapolis, MN 55401

This Privacy Policy was last modified on February 28, 2025.