Optimization Score

Grade your landing page before you spend a dollar on traffic.

A page grader, so you know what to test: every page gets an A to F against its own goal, updated live as traffic comes in. Seven sub-scores, and every fix is one sentence.

Optimize
Home
Experiments
DTR
Reviewing your page…

Get the grade. See what to test. Watch it climb.

Get your grade.

Run a review on any page and get the overall A to F, plus seven graded sub-scores: your call to action, your form, your value proposition, mobile, speed, social proof, and how well the page matches the ad that sent the visitor. New page or live one, it gets scored before the first visitor even arrives.

Review
B
Seven sub-scores

See what to test first.

Every opportunity is a ranked card: the fix, why it works, and the sub-score it lifts. Some apply in one click, others spin up an A/B test — and they're ordered by what moves the grade most, so you always know your next move.

Top opportunities
1Move the CTA above the fold
2Shorten the form
3Add social proof

Watch it climb.

Fix, publish, review again. Run the change as an A/B test in one click — when Variant B wins, the grade climbs from C to B and you see the conversion lift in the same panel. The grade is a measurement, so when it moves, your conversion rate is moving with it.

Experiment resultB winning
Variant A
Variant B
GradeCB

Why this is different

Other graders check your code. Ours checks your conversions.

PageSpeed grades performance. Website graders run a checklist against your HTML: SEO, mobile, security. Useful, and all of them are reading the code.

Nobody grades whether your page converts, because that grade needs two things outside tools can’t see: your real traffic and your real goal. Ours has both. The pages run here. Try our free landing page analyzer to see what outside graders can tell you, then compare it to your Optimization Score.

Traditional page grader
HTML
SEO
Mobile
Performance
Security
Leadpages Optimization Score
Call to action
Form
Value proposition
Social proof
Ad match

The payoff

A grade only matters if it moves your conversion rate.

That’s why the grade, the fix, and the test live on one screen. You see the D, you see why, you apply the fix, and you put it head-to-head against the original. The grade starts the work; the conversion rate finishes the argument.

And the grade travels well: “we took the pricing page from a C to an A” is a sentence your CEO understands without opening a dashboard.

Continuous optimization

Grades are the front door to the whole optimization layer.

Every page carries A/B testing on paid plans with no traffic caps, Smart Traffic that routes each visitor to the variant most likely to convert them, and heatmaps when you want to see the why with your own eyes. The grade tells you where to start. Want a quick read before you commit? Score your landing page for free.

Optimization Score

What should I improve?

A/B Testing

Does the change work?

Smart Traffic

Who should see each variant?

Heatmaps

How are people behaving?

FAQ

Common Questions

A built-in review that grades any Leadpages page A to F against its conversion goal, breaks the grade into seven sub-scores, and gives a one-sentence fix for anything below an A.

Your page’s own data: its traffic and its goal. Not a generic checklist.

Keep optimizing

Works with the full optimization layer

A/B Testing

Split test without a separate tool. AI-generated variants. No traffic caps on any paid plan.

Smart Traffic

Route each visitor to the variant most likely to convert them. One click to turn on.

Heatmaps

See where visitors click and where they lose interest.

Personalization

Show different content to different audiences automatically.

Get started

Find out what your pages score.

Run your first review, get the grade. Raising it is the fun part.