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A/B Test: Which Webinar Page Copy Increased Sign-ups 14.07%?
In a 2004 interview, NPR asked Bob Dylan was asked how he felt when he was called the “voice of his generation.” Dylan responded by saying that he “just wants to keep it simple, write songs and play them. Having these colossal accolades and titles, they get in the way.” I've often wondered: is the same thing true of landing pages? Adding titles and accolades—such as credentials, testimonials, and endorsements—could potentially increase the perceived value of your product or service. On the other hand, they could also add friction to your landing page, making it busier and distracting from your call to action. How to decide? A/B testing can help you start optimizing your page like a rolling stone. In this A/B test, Ian Cleary tested two versions of his webinar page: one that described him as a "founder of RazorSocial and award-winning blogger," and one that just described him as . . . Ian Cleary. Which version do you think increased opt-ins for this LeadPage® by 14.07%? Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right! Vote to reveal the winning A/B-tested LeadPage® and our analysis.[split_test id="5799"]
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