Product Updates
The latest features, improvements, and changes to Leadpages. What's new, what's changed, and how to make the most of it.
101 articles
Ask Claude. Launch Your Landing Page. Leadpages MCP Is Here
Build a landing page without opening Leadpages — from your phone, in a chat, while you're still in the meeting. The Leadpages MCP is now available in Claude and ChatGPT, and it reads your brand off your existing site to build on your own colors and fonts.
Heatmaps Are Now Built Into Leadpages
Your dashboard tells you how many people visited and how many converted. It doesn't tell you what everyone else did. Heatmaps, now built into the Leadpages editor, show where people click, how far they scroll, and where they spend their time.
A/B Testing (and Smart Traffic) Are Already Included in Your Leadpages Plan
Most people don't know A/B testing is already included in their Leadpages plan, so it sits there unused. Here's how to run your first split test, grade your page against a real conversion goal, and let Smart Traffic route visitors to the winner automatically.
First Look: The New Leadpages Page-Building Experience
We rebuilt how you start a page — less "pick a template and fill it in," more "tell someone what you need." Meet Piper, the agent inside Leadpages that reads your brief back before she starts building.
Leadpages Has a Fresh New Look
We've spent this year rebuilding the parts of Leadpages you touch every day. Here's what's changing — a cleaner editor, an AI that builds with you, and more templates — and what you need to do about it (nothing).
First Look: Ad Builder Is Live in Beta
A landing page on its own isn't a campaign — you still need the ads that point at it, in every size, for every platform. Ad Builder closes that loop: feed it a published page and get a full, on-brand ad set back.
New in Leadpages: Build an Entire Website From One Prompt
You can now build a whole website in Leadpages from a single conversation — every page, the nav, header and footer, all connected, in under five minutes. And unlike other AI site builders, every page comes with A/B testing and conversion tools already built in.
New in Leadpages: Multi-Step Forms
A long form gives visitors an easy reason to leave. Multi-step forms ask the same questions, just a few at a time — here's how to set one up, and how to split your fields for the best odds of a finished submission.

I Spend More Time Building the Page Than Optimizing the Campaign

What 200 Cancellation Reviews Taught Us About Our Page Builder
We read 200 cancellation reviews and rebuilt our page builder from scratch. Page Studio launches January 30 with responsive editing that actually works.

From Conversion to Revenue - Klaviyo + Leadpages Integration Now Available

Introducing Lead Agent: Your 24/7 Conversational AI for More Leads
Leadpages’ AI lead generation tool, Lead Agent, turns traffic into qualified leads. Engage visitors instantly, start more conversations, and grow sales 24/7.