Length Fit
25 ptsYou get the full 25 points inside the ideal word range for the type you picked. Every word over or under costs points.
Free tool
Headline Analyzer
Score any landing page headline, email subject line, ad, social post or blog title in seconds. Get judged. Get better.
0/ 100
Score · Landing Page
Waiting for a headline
Type a headline above to see how it scores.
0words0chars0emotional0power0uncommon
Length Fit0/25
Scores once you type
Word Balance0/25
Scores once you type
Clarity & Structure0/25
Scores once you type
Readability0/25
Scores once you type
Word Breakdown
Your words will appear here, colour-coded.
EmotionalPowerUncommonCommon
How to Improve
Tips will appear once you’ve written a headline.
What is a headline analyzer?
A headline analyzer scores your headline before you publish it, so you can fix weak wording while it still costs nothing. This free tool rates any headline from 0 to 100 on four things: whether its length suits where it will appear, the mix of emotional, power and uncommon words, clarity and structure, and readability. Then it tells you exactly what to change.
It works for landing page headlines, email subject lines, ad headlines, social posts and blog titles. Each type has its own ideal length, so pick the right one before you type.
How your headline score is calculated
Your score out of 100 is the sum of four parts worth 25 points each.
4 parts × 25 pts100 pts total
- Length Fit25 pts
- Word Balance25 pts
- Clarity & Structure25 pts
- Readability25 pts
Word Balance
25 ptsMix emotional words that make people feel something, power words that push them to act, and uncommon words that make the headline specific. Aim for between one in ten and one in three of your words for each kind.
Clarity & Structure
25 ptsProven headline shapes earn points: a number (“7 ways…”), a question, a “How to” opening, a colon that sets up a payoff, or an action verb like Get, Build or Grow up front.
Readability
25 ptsEasy to read wins. Long, complicated words, ALL CAPS and more than one exclamation mark all cost points.
How long should a headline be?
The ideal length depends on where your headline appears. These are the ranges the analyzer scores against.
| Headline type | Ideal words | Ideal characters | Why |
|---|---|---|---|
| Landing page headline | 6–12 | 40–70 | Enough room to name the outcome and who it is for, short enough to read in one glance. |
| Email subject line | 4–9 | 25–50 | Phones cut subject lines off at around 50 characters, so the hook has to come first. |
| Ad headline | 3–8 | 20–45 | Ad platforms give you very little space, and people scroll past ads fast. |
| Social post | 6–14 | 40–80 | Long enough to tell a mini story, short enough not to be cut off in the feed. |
| Blog title | 6–14 | 45–65 | Google shows roughly the first 60 characters of a title, so keep the key words early. |
Landing page headline
Ideal words6–12
Ideal characters40–70
WhyEnough room to name the outcome and who it is for, short enough to read in one glance.
Email subject line
Ideal words4–9
Ideal characters25–50
WhyPhones cut subject lines off at around 50 characters, so the hook has to come first.
Ad headline
Ideal words3–8
Ideal characters20–45
WhyAd platforms give you very little space, and people scroll past ads fast.
Social post
Ideal words6–14
Ideal characters40–80
WhyLong enough to tell a mini story, short enough not to be cut off in the feed.
Blog title
Ideal words6–14
Ideal characters45–65
WhyGoogle shows roughly the first 60 characters of a title, so keep the key words early.
The score checks the word range. The character range is a guide for how much space each channel gives you.
Headline examples: before and after
Real scores from this analyzer. Small changes make a big difference.
Before
Our Product Is Great
+28 pts
After
Get 2x More Leads With Landing Pages That Convert
Why it works: Leads with an action verb, adds a number, and says what the visitor gets.
Before
Newsletter #42
+22 pts
After
Your Free Checklist Is Inside: 7 Proven Fixes
Why it works: Tells the reader what is in it for them, with a number and a reason to open now.
Before
Some Thoughts on Marketing
+38 pts
After
How to Write Headlines That Get Clicks: 9 Proven Formulas
Why it works: A “How to” promise, a specific number, and a colon that sets up the payoff.
Before
Best Software
+23 pts
After
Launch Your Page Today, Free
Why it works: Starts with a verb, adds urgency (“today”) and removes the biggest objection (“free”).
Power words, emotional words and uncommon words
The analyzer colour-codes every word in your headline. Here is what each kind does.
Emotional words
Make the reader feel something: excitement, curiosity, even a little fear.
- effortless
- stunning
- irresistible
- life-changing
- proven
Power words
Nudge the reader to act now and promise a clear benefit.
- secret
- instant
- exclusive
- unlock
- guarantee
- boost
Uncommon words
The specific words about your topic and audience. They stop a headline sounding generic.
- webinar
- checklist
- freelancers
- SaaS
- mortgage
5 quick ways to write a better headline
- Lead with the benefit. Say what the reader gets, not what you do.
- Use a specific number. “7 ways” beats “some ways” every time.
- Start with a verb when you want action: Get, Build, Grow, Save.
- Cut filler words. If a word can go without changing the meaning, remove it.
- Write five versions, score them all, then test the top two on a live page.
A high score gets you a strong candidate; real visitors pick the winner. Test your top two headlines with A/B testing on Leadpages, check your results with the free A/B test calculator, and pair your headline with a button that converts using the CTA generator. For more on writing copy that converts, read our guide to landing page copywriting and the copywriting articles on our blog.
Headline analyzer FAQ
A headline analyzer is a tool that scores a headline and tells you how to improve it. This one rates your headline from 0 to 100 on four things: whether the length suits where it will appear, the mix of emotional, power and uncommon words, clarity and structure, and readability. Then it gives you specific suggestions.
Yes. It is completely free with no signup and no limit on how many headlines you test. Your headlines are scored in your browser and are not sent to us.
80 or above is a headline people will click. 70 to 79 is solid but can be sharpened. Under 60 needs real work: try a number, a stronger verb or a clearer benefit. A high score is a good sign, not a guarantee, so test your best options with real visitors.
It depends on where it appears. Aim for 6 to 12 words on a landing page, 6 to 14 words for a blog title or social post, 4 to 9 words for an email subject line, and 3 to 8 words for an ad. Pick the headline type in the tool and it scores length against the right range.
Aim for 4 to 9 words and roughly 25 to 50 characters. Most phones cut subject lines off at around 50 characters, so put the most important words first. Choose “Email Subject” in the tool to check yours.
Power words like “secret”, “instant” and “exclusive” push the reader to act. Emotional words like “effortless”, “stunning” and “proven” make them feel something. One or two of each makes a headline stronger. Too many reads like spam.
Yes. Turn on A/B Compare to score two headlines side by side and see which one wins. To find out which one real visitors prefer, run an A/B test on a live landing page.
Roast Mode gives you the same score and suggestions, delivered with brutal honesty. It is the fun way to get feedback, and it is very shareable.
Next step
Done perfecting your headline?
Build the page to go with it. Describe your campaign and Leadpages creates a landing page around your headline in seconds.