Free tool
CTA Generator
Generate high-converting CTA button text for landing pages, emails, popups and ads. 200+ proven formulas. Pick your goal, get results.
No signup required. Results are instant.
What is a CTA generator?
A CTA generator writes call-to-action text for you: the words on your buttons and links that tell people what to do next. This free tool suggests ready-to-use CTA button text for sign-ups, free trials, purchases, demos, downloads, subscriptions and quotes, drawn from more than 200 proven formulas.
Use it when “Submit” or “Click here” is all you can think of, or when you need a few strong options to A/B test.
How the CTA generator works
- Say what you're promoting. Type your product, course or offer. The generator works your product name into some of the suggestions.
- Pick the goal and the tone. Choose what you want people to do (sign up, start free trial, buy, book a demo, download, subscribe, learn more or get a quote) and how it should sound: confident, urgent, friendly, bold or minimal.
- Get 10 CTAs, then 10 more. Each round mixes the CTA styles that suit your tone and never repeats one you've already seen. Preview any of them as a real button, then copy your favourite.
8 types of call to action, with examples
Every suggestion is tagged with one of these styles, so you can see why it works and pick the one that fits your page.
Action
Leads with a clear verb and says exactly what happens next. The safest choice for most buttons.
Get Started FreeValue-first
Leads with the result the visitor wants, not the task they have to do.
Get Proven Strategies FreeUrgency
Gives a reason to act now. Only use it when the deadline or limit is real.
Last Chance to SaveFirst person
Written in the visitor's own voice (“my”, “I’m in”), so clicking feels like their decision.
Yes, Start My Free TrialSocial proof
Borrows confidence from other customers. Only use numbers you can back up.
See Why Marketers SwitchRisk reversal
Removes the biggest worry right on the button: cost, commitment or spam.
Free Trial, Cancel AnytimeQuestion
Invites a yes. Works well as a softer prompt above or beside the main button.
Want to See It in Action?Specific
Uses concrete numbers (time, pages, price) so the promise feels real.
15-Minute Demo, Your ScheduleCTA button examples: before and after
Swap generic button text for something specific. Every “after” comes straight from the generator.
Why it works: Says what the visitor gets, in their own voice.
Why it works: Answers the two biggest objections before anyone asks.
Why it works: A concrete next step instead of a vague promise.
Why it works: Tells readers exactly what lands in their inbox, and how often.
How to write a call to action that converts
Start with a verb
Get, Start, Try, Book, Download. The first word should be the action.
Say what happens next
“Get my free report” beats “Submit”. People click when they know what they'll get.
Keep buttons short
Two to five words for a button. A longer line can sit above it as supporting text.
Remove the risk
“Free”, “no credit card” or “cancel anytime” near the button lowers hesitation, as long as it's true.
One main goal per page
Repeat the same main CTA two or three times rather than offering several competing ones.
Test, don't guess
Shortlist two or three, then A/B test them on a live page with only the text changing.
Your CTA works best with a headline that earns the click: score yours with the free headline analyzer. Then put your top two CTAs head to head with A/B testing on Leadpages and check the result with the A/B test calculator. For more on writing copy that converts, read our guide to landing page copywriting, or start from a proven landing page template.
Frequently Asked Questions
A call to action is the specific instruction you give visitors: sign up, buy, download, book a call. It usually lives on a button or link. A good CTA tells people exactly what happens when they click and gives them a reason to do it now.
Start with a strong verb. Be specific about the outcome. Keep it short (2–5 words for buttons, up to 8 for banners). Use first person when possible ("Start my trial" vs "Start your trial"). And always reduce friction: words like "free," "instant," and "no credit card" increase click rates.
It draws on more than 200 CTA formulas in eight styles: action, value-first, urgency, first person, social proof, risk reversal, question and specific. Pick your goal and tone, add what you're promoting, and it mixes the styles that suit that tone, so you get fresh, ready-to-use button text instead of the same generic suggestions every time.
Yes. Landing page CTAs can be bolder and more specific because the visitor already has context. Email CTAs need to work harder. They should tell the reader exactly what they’re getting and why it’s worth the click, because you’re pulling them out of their inbox.
One primary goal, repeated 2–3 times on the page (above the fold, mid-page, and at the bottom). You can have one secondary CTA for people not ready to commit ("Learn more" alongside "Start free trial"). More than two distinct goals creates decision fatigue.
Pick two CTA variations from this generator. Run them against each other with equal traffic for at least 7 days or 100 conversions (whichever comes later). Change only the text, not the color or placement. Use a tool like Leadpages with built-in A/B testing to measure which version converts better.
Next step
Got your CTA? Put it to work.
Describe your offer and Leadpages builds a landing page around your new call to action.