Leadpages vs Carrd
Carrd builds beautiful one-page sites for $19/year. Leadpages builds landing pages that test, optimize, and convert for $99/month. Different tools for different stages.
Trusted by teams at
Carrd is a publishing tool. Leadpages is a conversion optimization platform. The gap isn't just features. It's whether your pages get better over time or stay exactly as you built them.
Carrd does this well. 800,000+ users. 250+ templates. Clean design. $19/year is hard to argue with for a single page that just needs to exist.
Sending ad spend to a page you can't A/B test is guessing with your budget. Carrd has no testing, no DTR, no conversion tracking beyond basic Google Analytics. Every dollar you spend on ads to a Carrd page is a dollar you can't optimize.
Carrd is single-page only. Sections that simulate navigation are a workaround, not a solution. One page means one URL, one keyword opportunity, one conversion path. Leadpages builds multi-page sites, blogs, and campaign-specific landing pages.
Carrd forms send email notifications. That's it. No CRM routing, no conditional logic, no multi-step forms. Pro Plus ($49/yr) connects to Zapier, but native CRM integration doesn't exist. Leadpages forms connect directly to HubSpot, Salesforce, Mailchimp, and 20+ more.
Carrd has no built-in analytics. You embed Google Analytics and check a separate dashboard. No heatmaps, no scroll tracking, no conversion attribution. Leadpages includes analytics, and at $199 (Optimize), adds heatmaps, scroll depth, and attention tracking in the same platform where you build pages.
Carrd has no collaboration features, no team accounts, no approval workflows. One person, one login.
One page = one ranking opportunity. That's a hard ceiling. Leadpages builds multi-page sites with individual URLs, meta tags, and structured data.
This isn't about Carrd being too cheap. It's about what you need when the stakes change.
Carrd is $19/year for pages that exist. Leadpages is $99/month for pages that perform.
Leadpages AI creates a branded page from a text prompt in 60 seconds. You don't need to rebuild manually.
Carrd form submissions come via email. Compile them and import to Leadpages or your CRM.
Change your DNS CNAME record to Leadpages. SSL is free and automatic.
Something that wasn't possible on Carrd. Create a variant, split traffic, see which converts.
FAQ
For different things. Carrd is better for simple one-page sites at minimal cost. Leadpages is better when you need A/B testing, conversion optimization, multi-page sites, and real analytics. If you're running ads, Leadpages. If you need a portfolio or link-in-bio, Carrd.
Carrd is a page publisher. Leadpages is a CRO platform. The $99/mo includes A/B testing, DTR, personalization, lead enrichment, popups, AI page creation, and unlimited traffic. None of those exist on Carrd at any price.
No. Carrd has no testing, no conversion optimization, and no built-in analytics.
Yes. Use AI page creation to rebuild your page in 60 seconds. Point your domain. Import your contacts.
No. Carrd is single-page only. Sections simulate navigation but every site is one URL.
$99/mo with a 7-day free trial. For free page publishing, HTMLPub (our sister product) has a free tier at htmlpub.com.
Make the switch
7-day free trial. Full Grow plan access.
