Turn it on
Smart Traffic analyzes your page and traffic, then recommends an optimization plan with a rationale. One click to approve.
AI Optimization PlanHigh confidence
Smart Traffic
Stop splitting evenly.
Start routing intelligently.
Smart Traffic learns which landing page variant converts for each type of visitor, then sends them there. One click to turn it on. No rules to configure. No segments to build manually.
Optimize plan · $199/mo · 7-day free trial
Incoming visitors
GoogleNewA
DirectReturnB
FacebookNewA
EmailReturnB
Variant A
4.2%
1,847 visitors
Variant B
3.6%
1,203 visitors
Why Smart Traffic
Built in, not bolted on.
No separate tool, no tag manager, no analyst. Optimization that ships with the page it optimizes.
OptimizeLet AI optimize this for me
One click to activate
One click
Click “Let AI optimize this for me.” Smart Traffic analyzes your traffic, generates a variant, and starts routing. You approve the plan. That’s it.
Variant AYour page
Variant BGenerated
AI builds the variant
No B version to build
You don’t design or code a B version. Smart Traffic generates one based on your traffic patterns and page structure. Edit it if you want, or let it run.
MobileFacebookReturning
Variant BRoutes by visitor profile
Not a coin flip
Each visitor is routed based on device, traffic source, and whether they’ve been here before. Not a coin flip. A match.
VisitorsUnlimited
Every pageNo overage
No visitor tax
No traffic caps
Run Smart Traffic on every page. Unlimited visitors. Your plan price is your plan price.
Three steps. One click.
Zero ongoing management.
Route
Each visitor is categorized by device, traffic source, and whether they’re new or returning. They see the variant that converts best for visitors like them.
Routing
GoogleFacebookEmail
AB
Improve
Routing updates every 5 minutes as new data comes in. When a variant reaches 95% statistical confidence, Smart Traffic can auto-promote it.
TimelineWinner promoted
Day 150%
Day 368%
Day 786%
Why this matters
A/B tests treat every visitor the same.
That’s the problem.
Without Smart Traffic
With Smart Traffic
50/50 split, every visitor, every time
Each visitor routed to the variant that converts for their profile
Mobile Facebook user and desktop Google user see the same coin flip
Mobile Facebook users see the variant that works for mobile Facebook users
Test runs until you call a winner manually
Auto-promotes winners at 95% confidence
One winner for all traffic
Different winners for different segments
Testing stops after you pick a winner
Scale plan generates the next challenger and keeps going
Built for real campaigns
Whether you’re optimizing ad spend
or running without a CRO team.
“I’m spending real money on ads.”
You’re running $10K+/mo across Google and Meta. Every visitor routed to the wrong variant is budget wasted. Smart Traffic sends Google visitors to the variant that converts Google visitors. Your ROAS improves without changing your ads.
Traffic sourceSmart TrafficMatched variant
“I don’t have a CRO team.”
Nobody on your team does optimization full-time. Smart Traffic generates the variant, segments the traffic, and routes visitors. You click one button.
GenerateTestRouteImprove
FAQ
Common questions
A/B testing (available on the Grow plan, $99/mo) splits traffic evenly and waits for a winner. Smart Traffic (Optimize plan, $199/mo) routes each visitor to the variant most likely to convert them based on their profile. Same variants, smarter allocation.
Smart Traffic starts segment-specific routing after 20 visitors in a segment. Auto-promotion requires at least 100 visitors per variant and 24 hours of data.
No. “Let AI optimize this for me” generates a variant and launches Smart Traffic automatically. You can also create variants manually.
Four conversion goals: form submission, button click, offsite conversion, and purchase. For purchase goals on the Scale plan, Smart Traffic uses revenue-weighted optimization that factors in order value, not just conversion count.
Smart Traffic requires the Optimize plan ($199/mo) or Scale plan ($399/mo). A/B testing without Smart Traffic is available on the Grow plan ($99/mo). Scale adds continuous auto-optimization: auto-promote, auto-generate next variant, repeat.
Ready to optimize?
Better than a coin flip.
Turn Smart Traffic on once. AI builds the variant, routes each visitor, and keeps learning from every session.