Publish your page.
Analytics tracking starts automatically. No code snippets. No tag manager configuration. No setup.
Analytics
Landing page analytics,
built into every page.
The only landing page platform with a full analytics dashboard, heatmaps, and visitor intelligence built in. Your page data lives in five different tabs right now. We put it in one.
3
Heatmap types
0
Extra tools needed
12–36 months
Data retention
The Real Issue
Your page data lives in five different tabs.
GA4 for traffic. Hotjar for heatmaps. A spreadsheet for conversion tracking. Your page platform for editing. By the time you find the insight, you’ve lost the context.
You know your conversion rate. But you don’t know why it’s that number. Are visitors clicking the wrong element? Dropping off before the CTA? Ignoring your best section?
Most landing page platforms don’t include analytics. They expect you to bolt on third-party tools, switch between tabs, and piece together the story yourself. Leadpages puts the data next to the page. See the problem, fix the problem, in one place.
What You See
Every landing page tracks what matters. Automatically.
Every published page tracks pageviews, unique visitors, sessions, conversions, bounce rate, and average scroll depth automatically. No setup, no tracking code, no configuration. The full analytics dashboard is included on every Leadpages plan.
Conversion Tracking
Track form submissions, button clicks, and offsite conversions automatically. Every event is tied to the page and session that generated it.
Device & Source Breakdown
Desktop, mobile, tablet. Organic, paid, social, direct. See where your traffic comes from and how each segment converts.
Period-Over-Period Comparison
The dashboard compares your current date range to the previous period automatically. See the trend without pulling a report.
AnalyticsLast 30 days
Views
12,847
+18.2%
Unique visitors
9,412
+14.7%
Conversions
624
+21.9%
Conversion rate
4.86%
+12.4%
Device
Traffic source
See What Visitors Do
Click tracking. Scroll depth. Attention maps. Built in.
Three types of heatmaps show you exactly how visitors interact with your landing pages.
Click heatmaps
Show where people tap and click. Find dead zones, missed CTAs, and elements getting clicks they shouldn’t. Viewport-aware tracking captures every interaction regardless of screen size.
All three are built into the platform. Not a separate tool, not a separate login, not a separate invoice.
In-Context Intelligence
See the data while you’re editing the page.
The Insights panel opens right inside the editor. One click on the eye icon in the toolbar. No tab switching. No separate login.
Traffic & Performance. Views, unique visitors, conversion rate, bounce rate, device breakdown, and top traffic sources - right next to the page you’re editing.
Audience Intelligence. See who’s visiting: top companies (Stripe, Notion, Shopify), industries, job functions, company sizes, and ICP match scores. Anonymous traffic becomes actionable data.
Your Data, Long-Term
Analytics retention that scales with your plan.
Every tier includes built-in analytics retention. No third-party storage. No data exports required to keep your history alive.
PlanRetentionWhat’s Included
Grow ($99/mo)12 monthsFull dashboard, conversion tracking, device/source breakdown, Insights panel
Optimize ($199/mo)24 monthsEverything in Grow + heatmaps, Smart Traffic, audience intelligence
Scale ($399/mo)36 months + data warehouse exportEverything in Optimize + BigQuery/S3 export, performance alerts
Grow ($99/mo)
Retention12 months
What’s IncludedFull dashboard, conversion tracking, device/source breakdown, Insights panel
Optimize ($199/mo)
Retention24 months
What’s IncludedEverything in Grow + heatmaps, Smart Traffic, audience intelligence
Scale ($399/mo)
Retention36 months + data warehouse export
What’s IncludedEverything in Optimize + BigQuery/S3 export, performance alerts
Why This Matters
Other landing page platforms don’t include analytics. We do.
Most landing page platforms show you a conversion count and call it analytics. For anything deeper, you need Hotjar ($39-99/mo), GA4 (free but separate), and a spreadsheet to connect the dots.
Leadpages includes a full analytics dashboard with pageviews, unique visitors, conversion rate, bounce rate, source/device breakdowns, and period-over-period comparison. Plus an in-editor Insights panel and audience intelligence. At the Optimize tier, add three types of heatmaps. The data lives next to the page. The insight and the fix happen in the same workflow.
FeatureLeadpagesUnbounceInstapageStandalone Tools
Built-in analytics dashboardYes, all plansBasic stats onlyBasic stats onlyGA4 (free, separate)
Pageviews, unique visitors, bounce rateYes, all plansPageviews onlyPageviews + conversionsGA4 (free, separate)
Conversion tracking (form, click, offsite)Yes, all plansLimitedLimitedRequires setup
In-editor Insights panelYesNoNoN/A
Traffic source breakdownYes, all plansLimitedLimitedGA4 (free, separate)
Click heatmapsOptimize $199+No (needs Hotjar)Enterprise onlyHotjar $39-99/mo
Scroll depth trackingOptimize $199+No (needs Hotjar)Enterprise onlyHotjar $39-99/mo
Attention heatmapsOptimize $199+NoNoHotjar $99+/mo
Audience intelligenceOptimize $199+NoNoClearbit $99+/mo
Data retention12 to 36 months (by plan)12 monthsVariesGA4: 14 months
Performance alertsPlanned (Optimize+)NoNoCustom setup
Built-in analytics dashboard
LeadpagesYes, all plans
UnbounceBasic stats only
InstapageBasic stats only
Standalone ToolsGA4 (free, separate)
Pageviews, unique visitors, bounce rate
LeadpagesYes, all plans
UnbouncePageviews only
InstapagePageviews + conversions
Standalone ToolsGA4 (free, separate)
Conversion tracking (form, click, offsite)
LeadpagesYes, all plans
UnbounceLimited
InstapageLimited
Standalone ToolsRequires setup
In-editor Insights panel
LeadpagesYes
UnbounceNo
InstapageNo
Standalone ToolsN/A
Traffic source breakdown
LeadpagesYes, all plans
UnbounceLimited
InstapageLimited
Standalone ToolsGA4 (free, separate)
Click heatmaps
LeadpagesOptimize $199+
UnbounceNo (needs Hotjar)
InstapageEnterprise only
Standalone ToolsHotjar $39-99/mo
Scroll depth tracking
LeadpagesOptimize $199+
UnbounceNo (needs Hotjar)
InstapageEnterprise only
Standalone ToolsHotjar $39-99/mo
Attention heatmaps
LeadpagesOptimize $199+
UnbounceNo
InstapageNo
Standalone ToolsHotjar $99+/mo
Audience intelligence
LeadpagesOptimize $199+
UnbounceNo
InstapageNo
Standalone ToolsClearbit $99+/mo
Data retention
Leadpages12 to 36 months (by plan)
Unbounce12 months
InstapageVaries
Standalone ToolsGA4: 14 months
Performance alerts
LeadpagesPlanned (Optimize+)
UnbounceNo
InstapageNo
Standalone ToolsCustom setup
This isn’t about replacing GA4. GA4 tracks your whole site. Leadpages analytics tracks what matters on your landing pages: who’s visiting, what they’re clicking, where they’re dropping off, and whether they’re converting. Purpose-built for the pages that drive revenue.
The Workflow
Publish. Track. See. Fix.
Traffic arrives.
Every visit, click, scroll, and conversion is tracked. First-party data, collected on your pages, owned by you.
See what’s happening.
Open your dashboard or the in-editor Insights panel. Pageviews, bounce rates, heatmaps, audience data. All in one view.
Fix what’s not working.
Scroll depth shows the drop-off? Move the CTA. Click heatmap shows dead zones? Redesign the section.
Common Questions
Frequently asked questions
No. GA4 tracks your entire website across every page and subdomain. Leadpages analytics tracks what matters on your landing pages specifically: who's visiting, what they're clicking, where they're dropping off, and whether they're converting. Most teams use both. GA4 for site-wide measurement, Leadpages for per-page optimization.
Every Leadpages plan includes a full analytics dashboard with pageviews, unique visitors, bounce rate, conversion tracking, source and device breakdowns, and period-over-period comparison. Grow plans start at $99/mo with 12 months of data retention. Optimize ($199/mo) adds heatmaps, Smart Traffic, and audience intelligence with 24 months of retention. Scale ($399/mo) adds data warehouse export and 36 months of retention.
Three types: click heatmaps (where visitors tap and click), scroll depth tracking (how far they scroll), and attention maps (where they spend time). All three use viewport-aware tracking that captures interactions regardless of screen size. Heatmaps are available on Optimize plans ($199/mo) and above.
Grow plans ($99/mo) include 12 months of analytics retention. Optimize ($199/mo) includes 24 months. Scale ($399/mo) includes 36 months plus data warehouse export to BigQuery or S3.
If you're on the Optimize plan ($199/mo), Leadpages includes click heatmaps, scroll depth tracking, and attention maps built in. You won't need Hotjar for those. If you need session recordings, surveys, or feedback tools, Hotjar still has features Leadpages doesn't cover.
Ready to build?
Your pages are collecting data right now.
Are you seeing it?
Start your free trial. Built-in analytics, conversion tracking, and heatmaps on every landing page.