A/B Testing
Test headlines, CTAs, speaker photos, and layouts. Track registrations as your conversion goal. Under 5 minutes to set up. No code, no separate tool. Included at $99/mo.
Webinar Registration Pages
Webinar Landing Pages:
More registrations. Same traffic.
A/B test your webinar registration page. Route visitors to the version that converts. See exactly where people drop off. One platform, not three.
Built-In CRO
Optimize every webinar registration.
Smart Traffic
Each visitor sees the variant most likely to convert them based on device, traffic source, and location. Not a 50/50 split. Continuous optimization that improves with every visitor.
Heatmaps & Scroll Depth
See where people click, how far they scroll, and whether they read the speakers section or skip to the form. Built into the same platform where you created the page.
Dynamic Text Replacement
Running ads for different webinar topics? DTR swaps your registration page headline to match the ad keyword automatically. One page, every ad group, every keyword.
Lead Enrichment
See which companies visit your registration page, even if they don't fill out the form. 2,000 IP resolutions per month included at $99/mo.
Conversion Analytics
Track registrations by traffic source, device, and campaign. See which channels drive sign-ups and which waste budget. Attribute every registration to its origin.
The Webinar Funnel
Three webinar pages. One prompt.
1.Registration Page
Countdown timer, speaker bios, agenda, and a form that syncs to your email tool. Drive urgency with live seat counts and early-bird incentives.
2.Confirmation Page
Calendar links, add-to-calendar buttons, and pre-webinar resources. Keep registrants engaged and reduce no-shows with clear next steps.
3.Replay Page
After the event, swap registration for the recording embed. Same URL, same SEO juice. Convert viewers who missed the live session.
What's Included
Everything a high-converting webinar signup page needs.
Countdown Timer
Animated countdown to your webinar date. Creates urgency and drives last-minute registrations.
Speaker Bios
Headshots, titles, and credentials. Establish authority and give attendees a reason to show up.
Add-to-Calendar
Google Calendar, Outlook, and iCal links. Reduce no-shows by getting on their calendar immediately.
Email Integration
Registrations sync to Mailchimp, ActiveCampaign, HubSpot, or 200+ other tools automatically. Set up reminder sequences in your email platform.
Social Sharing
Share buttons for LinkedIn, X, and Facebook. Let registrants spread the word for you.
Replay Embed
After the event, swap registration for a video embed. Same URL captures evergreen traffic.
Brand-Matched Design
AI extracts your brand colors, fonts, and logo. Every page looks like it was designed by your team.
Registration Analytics
Track registrations by source, device, and time. Know which channels drive the most sign-ups.
How Leadpages Compares
Webinar registration tools, side by side.
| Feature | Leadpages | Unbounce | Instapage |
|---|---|---|---|
| A/B testing starts at | $99/mo (Grow) | $99/mo | $199/mo |
| Dynamic text replacement | $49/mo (Business) | $99/mo | $99/mo |
| Smart Traffic / AI routing | $199/mo (Optimize) | $99/mo (capped) | Not available |
| Heatmaps | $199/mo (Optimize) | Not included | $199/mo (add-on) |
| Lead enrichment | $99/mo (2,000/mo) | Not available | Not available |
| Traffic cap | None | 20,000 visitors | 15,000 visitors |
| AI page creation | All plans (60 sec) | Limited | Not available |
| Webinar funnel (3 pages) | All plans | Not available | Not available |
| Evergreen replay page | All plans | Manual rebuild | Manual rebuild |
A/B testing starts at
Leadpages$99/mo (Grow)
Unbounce$99/mo
Instapage$199/mo
Dynamic text replacement
Leadpages$49/mo (Business)
Unbounce$99/mo
Instapage$99/mo
Smart Traffic / AI routing
Leadpages$199/mo (Optimize)
Unbounce$99/mo (capped)
InstapageNot available
Heatmaps
Leadpages$199/mo (Optimize)
UnbounceNot included
Instapage$199/mo (add-on)
Lead enrichment
Leadpages$99/mo (2,000/mo)
UnbounceNot available
InstapageNot available
Traffic cap
LeadpagesNone
Unbounce20,000 visitors
Instapage15,000 visitors
AI page creation
LeadpagesAll plans (60 sec)
UnbounceLimited
InstapageNot available
Webinar funnel (3 pages)
LeadpagesAll plans
UnbounceNot available
InstapageNot available
Evergreen replay page
LeadpagesAll plans
UnbounceManual rebuild
InstapageManual rebuild
FAQ
Common questions about webinar landing pages
The average webinar registration page converts at 20 to 40%, depending on traffic source. Email-driven traffic converts highest at 40% or more. Paid social and search traffic typically hits 15 to 25%. A/B testing and dynamic text replacement are the fastest levers to improve registration rates.
In Leadpages, create a variant of your registration page, set registrations as the conversion goal, and split traffic. Takes under 5 minutes, no code required. Smart Traffic goes further by routing each visitor to the variant most likely to convert them based on device, source, and location.
A high-converting webinar registration page includes a benefit-driven headline, the date and time with timezone, speaker names and credentials, 3 to 5 learning outcomes, a short registration form, a clear CTA button, a countdown timer, and social proof if available.
Yes. Leadpages includes lead enrichment that identifies companies visiting your page even without a form fill. You get 2,000 IP resolutions per month at the Grow plan. Use this data to retarget visitors who showed interest but did not register.
No. Leadpages has no traffic limits at any plan. Whether you drive 1,000 or 100,000 visitors to your webinar registration page, the price stays the same. Unbounce caps at 20,000 visitors on their $99 plan. Instapage caps at 15,000 on their $199 plan.
Yes. Zoom is a native integration — connect your Zoom account, pick your meeting, and form submissions automatically register attendees. No Zapier or middleware required. GoToWebinar, Webex, and 200+ other tools are available through Zapier and the Paragon integration platform.
Yes. After your webinar, convert your registration page into a replay page. Swap the form for a video embed, update the copy, and publish. Same URL preserves your SEO value and captures evergreen traffic.
Yes. All Leadpages pages are mobile-responsive automatically. This matters when driving webinar registrations from Meta or LinkedIn ads where most traffic comes from phones.
Start Optimizing
Your registration page should
get smarter with every visitor.
A/B testing at $99/mo. DTR at $49/mo. No traffic caps at any plan.