How to Create a Video Landing Page in 6 Easy Steps

Over the last decade, video has emerged as arguably the most popular form of content on the internet. In fact, according to a recent survey, nine out of ten people say they want to see more videos from brands.

But how can you take advantage of this trend? One way is to start using video landing pages in your sales funnels.

Don’t worry if you’re new to video, we’ve got you covered. We’ll go over what video landing pages are, how to shoot your first video, and walk you through how to build a high-converting video-landing page.

Let’s get started.

What are video landing pages?

Video landing pages are exactly what they sound like: a landing page with a video. Generally, they have a headline, a video that gives an overview of your offer, and some supporting copy.

The video is essentially your landing page in video form. Except, instead of reading your copy, visitors can listen to it while you demonstrate your products and services.

This video sales pitch, combined with your landing page copy, makes for a powerful and engaging conversion tool.

Why should you use video landing pages?

The short answer is because they work. Adding a video to your landing page can increase conversion rates by up to 80%, so if you’re not already utilizing video it’s time to start.

Here are a few more reasons video landing pages are great:

• People are ten times more likely to interact with a video than text.
• Videos are great for explaining more complex products and services.
• A video is easier to consume than a block of text.
• Adding video to your site improves your chances of showing up in search results.
• Video landing pages let visitors choose how they want to consume your content. They can watch the video, read your copy, or do both.

The benefits are obvious, and luckily creating a video landing page has never been easier.

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How to build a video landing page

Gone are the days when you had to hire a developer and videographer to build an effective video landing page. Today, thanks to smartphone cameras and landing page builders like Leadpages, you can do it all yourself.

Here’s how:

Step 1: Shoot your video

Some people might tell you that in order to create a professional-looking video you need an expensive camera, fancy lighting, and flashy graphics. But that’s just not true. If you have a smartphone, a computer, and a willingness to learn then you can produce a great video for your landing page.

There are two approaches you can take to your video. Both are easy and cost-effective.

The first is to film yourself talking about your offer. While this approach might seem overly simple, it’s also very intimate and personal which helps your audience get to know you better. You don’t need professional lighting, but do make sure you film somewhere well-lit. The microphone on your camera should be sufficient, but an external mic will improve the sound quality if that’s something you’re concerned about.

If you’re feeling a little camera shy then a screen capture video is another great option. This is where you film your computer screen, rather than yourself or someone else. Just a heads up, this will require you to download some screen recording software. However, there are plenty of free and affordable options available.

The screen capture format is great if you want to give a demo of one of your online products. You can also walk viewers through a prepared slide presentation about your offer.

In most cases, these types of videos can be shot in one continuous take without the need for any cuts. But if you do want to make some simple edits, programs like Microsoft Video Editor and iMovie can help with that.

Step 2: Upload your video

Once your video is ready you’ll need somewhere to host it. While it’s possible to host your video on your own site this isn’t a good idea.

Video files require a lot of bandwidth which might be at a premium depending on your web hosting plan. This is especially true if you’re sharing a server with other websites. If there isn’t enough bandwidth your video may freeze or buffer excessively, which isn’t a great experience for visitors.

This is why most creators upload their videos to services like YouTube or Vimeo. It’s free to upload videos to these sites, you don’t have to worry about bandwidth, and you can embed your videos virtually anywhere.

Choose your preferred service, create an account, and upload your video before moving on to the next step.

Step 3: Choose your template

With your video recorded and uploaded it’s time to start working on your landing page. If you’re using a landing page builder like Leadpages you’ll start by choosing your template.

Leadpages offers over 200 different landing page templates, all of which are professionally designed and mobile-friendly. You can filter templates by type, industry, style, and more. Plus, you can even sort them by conversion rate to determine which templates will result in the most leads and sales.

All templates are compatible with video, but we also have video landing page templates like our Video Sales Page template.

Browse the entire collection to find a template that suits your unique needs.

Add your video

Leadpages’ Drag & Drop Builder makes it easy to add a video to any landing page template:

1. Click on “Widgets.”
2. Click and hold on the “Video” widget.
3. Drag the video widget to the area of the landing page where you want it to appear.
4. Drop it into place.

To get your video to play on your landing page you’ll need the embed code. If you uploaded your video to YouTube or Video, simply navigate to your video. For YouTube videos, right-click on the video and select “Copy embed code.” For Vimeo videos, click the share icon and copy the embed code.

Then go back to the landing page builder, click on the video widget that you placed on your landing page, and paste the embed code into the field provided to you.

Customize your template

After you’ve placed your video into your template it’s time to customize your design and make the page your own.

Use the Drag & Drop Builder to edit and add text, upload images, add new sections, and change the color scheme. You can also add additional functionality to your page by adding social share buttons, appointment booking via Calendly, and online checkouts via Stripe.

Publish your landing page

When you’re happy with your video landing page it’s time to publish it and share it with the world.

Leadpages gives you three publishing options:

1. Publish your landing page to a free Leadpages subdomain.
2. Publish your landing page to a custom domain that you own (you’ll need to connect your domain to your Leadpages account first).
3. Publish your landing page to a WordPress site using the Leadpages plugin.

Click the “Publish” button in the top right corner of the Drag & Drop Builder to choose your preferred option.

Video landing page tips

So now you know how to build a video landing page. But how do you create one that will engage your audience and generate leads and sales? Here are a few tips.

Keep your video short

According to a recent report, over half of viewers will watch your entire video if it’s under a minute long. Viewership steadily decreases the longer your video goes on, so try to keep your video to 60 seconds or less.

You likely won’t be able to fit all the information into a one-minute video, but that’s okay. Just hit on the main selling features and end with a call to action. If visitors want to know more they can scroll down and read your copy.

Put the most important information at the start of your video

Since a large portion of your audience isn’t going to finish your video don’t save your best selling points for the end. Open the video with the most important information. This way, even if someone doesn’t make it to the end of the video they still understand what you’re offering.

Plus, by starting with your best stuff you’re more likely to hook people early and encourage them to keep watching.

Include supporting copy

Just because you have a video doesn’t mean you can skip out on the copy. An effective video landing page has both great video and written content.

This all starts with an attention-grabbing headline, which is a key factor that gets visitors to click on your video. Then once they’ve finished your video they’ll likely want to learn more about your product or service. This is where you can provide copy that goes into more detail about the features, benefits, and bonus items that you’re offering.

Finally, make sure you have plenty of call to action (CTA) buttons throughout the page so visitors know where to click when they’re ready to take the next step.

Perform A/B tests

Like any type of landing page, it’s a good idea to test different variations to see what your audience responds to. You can do this by performing an A/B test where you create two different versions of your landing page and test them against one another to see which one performs best.

You can test different headlines, copy, and colors. Or you might want to create two different versions of your video to see which one results in more conversions. By continually A/B testing you’ll end up with a page that’s perfectly optimized for your audience.

Leadpages offers an A/B testing tool with all Pro subscriptions, making it easy to test various elements of your landing page.

Video landing page examples

Now that you know how to create a video landing page, here are some examples to provide you with a bit of inspiration.

Perfect Media Pitch

Dr. Avis’ Perfect Media Pitch landing page hits all the right notes. The glittery background and bold colors catch your attention right away. The video is short but tells you everything you need to know about her Masterclass. It also goes to show that a simple video of someone speaking to the camera can still be very effective.

DigitalMarketer

DigitalMarketer’s clean design helps draw your attention to the video and the powerful headline really gets you excited to hear what Ryan has to say. This video is a little longer than we’d usually recommend, but Ryan’s great storytelling and his overall enthusiasm help keep you hooked.

Bit.ai

This is another clean design with just the right amount of color to really make the page pop without it being too overwhelming. You’ll notice the video also doesn’t have any people or even a voiceover. It just features some product demos and some captions, showing that you don’t have to get in front of a camera (or a microphone) if you don’t want to.

Impact

Impact’s headline utilizes some social proof, mentioning the over 40,000 marketers already subscribed to their newsletter, which is a great tactic. The video starts with a little humor to grab your attention, then jumps right into the pitch. It perfectly summarizes everything you need to know about the subscription.

Build your video landing page today

Ready to get started on your own video landing page? Leadpages gives you all the tools you need to help you share your latest video with your audience.

Try Leadpages free for 14 days and discover how easy it is to create high-converting landing pages for your business.

Try Leadpages free for 14 days

Easily create your website and landing pages with the only platform engineered by marketing nerds.

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