Transcript: We've got a great new template for you: the Tiered Pricing Page. This pricing page design allows you to price-anchor your products or services and tap into the purchasing behaviors of your customers. This template does that by making use of several proven psychological factors. First, this page recommends a plan. When offering several pricing options, you need to help your future customer make a decision. Otherwise you run the risk of them getting confused and making no decision, and abandoning the purchase altogether. According to Conversion XL, highlighting the middle plan is the best option—people typically prefer to take the middle of the road on the first purchase. Taking this a step further, we found that when you place the plan you most want people to purchase next to a higher-priced option, it immediately makes the plan seem much more reasonable and affordable because the visitor has some context to compare the value of the plan to.
For example, a $599-per-month plan on its own may sound expensive. But when you put it next to a plan that costs $2,000 a month, it becomes much more reasonable. The reason this works is because pricing is relative. What may be expensive for one person can be cheap for another. This page allows you to price-anchor your product to the more expensive version, making the middle-of-the-road version the best deal. Let's look at how easy this template is to customize and use for any type of business. Here we've customized it for several different types of products and services. Here's an example of a pricing page for a video production services company. This one's for consulting services. And finally, here's another for a piece of design software. The best part is, we created all these pages in under 10 minutes. It's that easy. To change any text, just click and type. To change any images, just select a new one. Then just paste in links to your shopping cart here, on each of the buttons. We suggest split testing this page against your current pricing page.Â
