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Email Marketing: All That Sizzles Is Not Spam
Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren't adhered to. Getting a voluntary opt-in is a bare minimum requirement. So what differentiates the assorted Rolex and male enhancement spam from your best-intentioned (and permission-based) email marketing campaigns? Besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference. In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We'll illustrate how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI). And we'll show you how to know which category your campaigns fall into.
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Email Marketing: All That Sizzles Is Not SpamMarketing ShowData:http://www.spamlaws.com/spam-stats.htmlhttp://landing.returnpath.com/emailintelligencereporthttp://blog.kissmetrics.com/keep-email-marketing-manageable/http://emailmarketing.comm100.com/email-marketing-tutorial/best-day-to-send-email.aspxhttp://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey_Key_Findings.pdfhttp://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-clickthroughs-infographichttp://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf
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