Welcome to the Marketing Show Podcast. "Mobile" is set to become one of the biggest marketing buzzwords of the year - and with good reason. Depending on where you get your data, as many as a third to a half of all emails are now opened and read on mobile devices like smartphones and tablet computers. Clearly, this is a growing trend all email marketers need to consider.
Ignore mobile at your peril.
In the shortest episode of our podcast so far, Clay and Andy lay down some super-simple tips you can apply right now to make sure your emails are still performing effectively when viewed on mobile devices. Subscription and Download Options:
- If you want to download this episode, you can sync with the iTunes store
- Listen in Stitcher (best for Android users)
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Transcript:Clay:WITNESS labs reports that the Apple iphone accounts for 24% of email opens that the Android device accounts for 7% of email opens, and that the ipad accounts for 11% totaling over one-third of email opens coming from mobile devices. Hi, my name is Clay Collins. I’m joined with our head coach, Andy Fossett, and today, we want to talk about optimizing your emails for mobile devices. So Andy, what is the number one thing that people can do to ensure that their emails are mobile compatible? Andy: Well, the number one thing is to remember that people are looking at this on a small screen and probably while they’re doing other stuff, so if your call-to-action is a link, if the thing you want them to do from the email is a link, you just want to put that link top, front, and center up high enough that is above the fold that as soon as they open your email, they can see that link, they know what to do, they click on it, and they go where you want them to go. Clay: Exactly. Above the fold takes on a whole different meaning when we’re talking about a very small screen. I would say my second tip is to ensure that the subject line is compelling even when it’s shortened on a mobile screen. So it’s very easy to do. I know everyone is talking about creating mobile apps and mobile websites. Those things are relatively difficult to do compared to what needs to be done to optimize an email from mobile device.
