The Concept Behind the Order Form Squeeze Page
At first glance, this may resemble a standard sales page. However, the true ingenuity lies in its design. When users click on "free instant access," they're directed to what appears to be an order form. This clever disguise encourages users to perceive the offering as something of significant value, akin to a purchase, despite it being available at no cost.
The order form is not linked to any payment systems or databases. Instead, it functions as a sophisticated squeeze page, collecting essential user details such as first name, last name, and email. By mimicking an order process, this setup implicitly communicates value, encouraging users to believe they are accessing a premium offering.
Why Use an Order Form Squeeze Page?
1. Emphasizing Value:
The primary advantage of utilizing an order form squeeze page is its ability to reinforce the perceived value of what is being offered. Consider the psychology at play: when users encounter a form that resembles an order page, they instinctively associate it with the act of purchasing, thus attributing greater worth to the product or service. This perception is further enhanced when users see a pre-populated coupon code, transforming a perceived cost into a valued freebie.
2. Filtering Serious Prospects:
Another significant benefit is its role in filtering out tire-kickers—users who are merely interested in collecting freebies without any genuine intent to engage further. By requiring users to complete an order-like form, only those genuinely interested in the offering are likely to proceed. This method effectively distinguishes committed prospects from casual browsers, ensuring your marketing efforts are focused on high-quality leads.
3. Building Familiarity with Your Ordering Process:
The order form squeeze page also serves as a training tool for your potential customers. By familiarizing users with your order form layout and process during their initial interaction with your business, you increase the likelihood of them completing an actual purchase in the future. Much like Amazon's success with repeated orders due to familiarity, this strategy builds a sense of comfort and trust with your audience.
4. Ideal for Pre-Launch Campaigns:
Finally, order form squeeze pages are excellent tools for pre-launch campaigns. When introducing a new product or service, offering free pre-launch content through an order form not only builds anticipation but also streamlines the transition to the eventual sales process. Users accustomed to this format during the pre-launch phase are more inclined to complete actual purchases post-launch.
A Closer Look at Implementation
Imagine you're launching a new online course. Two weeks before the official launch, you decide to offer a free introductory module. By using an order form squeeze page, you present this module as a high-value item. Users fill out a form similar to what they'll encounter during the official launch, easing them into the purchasing process.
This approach not only sets the stage for a successful launch but also creates a sense of reciprocity. When users perceive that they've received something valuable for free, they are more inclined to reciprocate by purchasing from you later.
To facilitate the adoption of this strategy, we are offering a free order form squeeze page template. Built with cutting-edge CSS3 and HTML5, this template is designed for easy customization and integration into your existing platforms.
Here’s how you can make it your own:
- Replace the Logo: Swap out the placeholder logo with your brand's logo to maintain consistent branding.
- Customize Text: Modify the call-to-action text to align with your offering. For example, replace "Yes, I want the product" with "Yes, I want the free course module."
- Terms of Service: Include terms of service tailored to your offer. Numerous free templates are available online to assist with this step.
- Adjust Pricing Display: While the template may display a nominal value, ensure it reflects zero cost through a pre-populated coupon code.
- Integrate with Email Services: Connect the form to your email marketing platform—be it AWeber, MailChimp, Salesforce, or another—to streamline lead collection and follow-up.
This template is available for immediate download. Whether you prefer to handle the coding yourself or enlist the help of your tech team, this resource is designed to enhance your marketing strategy effortlessly.
Conclusion
In conclusion, the order form squeeze page is a versatile and powerful tool in digital marketing. By leveraging the psychological triggers of value perception and process familiarity, it not only captures high-quality leads but also primes them for future transactions. As you incorporate this approach into your marketing efforts, you'll likely observe a marked improvement in lead quality and conversion rates.
Thank you for joining me on The Marketing Show. I'm Clay Collins, and I look forward to our next discussion on innovative marketing strategies. Until then, explore the potential of the order form squeeze page and see how it can transform your business.
Download your free template now, and start reaping the benefits of this ingenious approach. Goodbye for now, and happy marketing!
