How to Make Money Blogging in 2024 with Leadpages

Have you been thinking about starting a blog? Whether you’re a solopreneur or run a larger business, a blog is a great way to get more eyes on your brand. Creating quality blog content will help you drive more traffic to your website, establish yourself as an authority in your industry, and convert leads into paying customers.

Here’s everything you need to know to make money blogging in 2024.

Can you still make money blogging?

Absolutely. While social media has popularized shorter bite-sized content, blogs are still a great addition to your marketing funnel. Here are a few stats to back it up:

People love blogs

A whopping 77% of internet users read blogs on a regular basis. That means most of your audience probably wishes you had a blog—and those who aren’t paying attention to your brand might be swayed to join your community if you started one.

They drive traffic

If you’re looking for more organic traffic then blogging is your best bet. A blog increases your chances of ranking higher in search by 434%. Blogs allow you to really dive into a topic and expand on it, and this is the type of long-form content that usually ranks for high-value keywords.

They help you build your email list

Blogs aren’t just good for growing your traffic—they’ll also help you grow your email list. It turns out that businesses that blog experience twice as much email traffic as those that don’t. And this makes sense. If someone reads an excellent blog post about a topic they’re interested in, they’re more likely to sign up to the author’s email list to get more of the same content.

They generate leads

It’s no secret that we’re all about the leads here at Leadpages. Before developing a new feature for our platform we always ask ourselves “Will this help our users get more leads?” Blogs might seem like more of an awareness tool, but it turns out that businesses with blogs produce an average of 67% more leads monthly than businesses that don't. Simply put, blogs are one of the best ways to get in front of a new audience—and if they like your content there’s a real good chance that they become a lead.

How to make money with your blog

Okay, so now you know that making money with a blog is possible—but how do you actually do it? Here are four ways you can use your blog to generate revenue:

Brand awareness

If you’re looking to introduce new people to your brand then a blog is one of the best ways to do that, since they’re great for driving organic traffic.

Think of topics or search terms that are related to your product or service, then use your expertise to write blog posts about them. For example, if you’re a wedding photographer you might write a post about “wedding photo trends” or “wedding photo poses.” The goal is to rank for these search terms and get discovered by people who might be interested in your products and services.

To turn readers into buyers you can use alert bars and pop-ups to promote special offers on your blog, or include call to actions within the post. You might want to start by offering a free lead magnet, as most readers won’t be ready to buy right away.

Lead nurturing

Blogs can also be used in the sales funnel as a way to nurture your leads. Once someone subscribes to your email you can’t just jump right into your sales pitch. You need to educate them on your brand and earn their trust with quality content. Blogs are a great way to do this.

You can send leads blog posts that might answer questions they have or provide tips to help them reach a goal. You can also create blog posts that feature case studies of your past clients and send these to leads to show them what they can achieve if they work with you.

If a lead gets value from your blog posts they’ll be much more likely to buy from you when you eventually make your sales pitch.

Advertising

A blog doesn’t have to be a sales tool—it can also be the product. You can monetize your blog by displaying ads alongside your content and earning money whenever someone clicks on one.

While you can form partnerships with brands and get ads that way, by far the easiest way to make money through advertising is AdSense. Once you have an AdSense account you can simply tell Google where you want to display ads and they’ll automatically choose ads that are related to your content.

Affiliate marketing

Similar to advertising, affiliate marketing is another way to monetize your blog. By joining an affiliate program, you can earn commissions by referring people to other people’s products. All you have to do is include an affiliate link in your blog, and when someone clicks that link and buys a product you’ll earn money.

A great strategy is to use your blog to write product reviews. Detail the benefits and features of a product and why you recommend it, then include your affiliate link in the post so people can check it out for themselves and potentially buy it.

How to blog with Leadpages

Ready to start blogging? Adding a blog to your Leadpages site takes just a few minutes—you’ll be crafting your first post in no time!

Pro users will now see a “Blogs” tab in the left sidebar right under “Sites.” Click “Blogs” then select “Add to Site” to get started.

If you haven’t built a Leadpages site yet you’ll need to create one before adding a blog. Building a site is similar to creating a landing page—just choose a template and customize the look and content in the builder, then click “Publish” and you’re good to go.

If you’ve already built a site with Leadpages, select the site you want to add a blog to. You’ll be taken to the builder where you can add a blog as a page on your site. When you go to add a page you’ll notice “Blog” is now an option. From here, you’ll give your blog a name, choose a page name (the name that shows up in your navigation menu), and set your URL. Click “Save” and your blog will be added to your site.

What can you do with Leadpages Blogs?

Leadpages gives you all the tools you need to create quality content for your audience. The words on the page are important, but having the ability to add media and create a unique look for your blog is what takes your posts to the next level.

With Leadpages blogs you can:

• Customize the look and layout of your blog
• Add images and video
• Add custom HTML
• Create and add authors for your posts
• Organize your posts by category
• Schedule your posts in advance for easy publishing

What topics should you write about?

Virtually any type of business can benefit from a blog. You may think your area of expertise isn’t interesting, but we guarantee there are people looking for the information you have. If you want to make money with your blog we recommend choosing topics that are related to your products and services to ensure you attract the right people.

Take to your social media channels and ask your audience what topics they want to read about. This will give you a great place to start.

Here are a few examples of what other Leadpagers are writing about:

Digital marketing

52M Consulting talks about social media, web design, conversion optimization, and other digital marketing topics to help promote their marketing and PR agency.

Cyber security

Cloud4 Technology uses their blog to educate visitors on the latest cybersecurity trends and technology. As a cyber security provider, this is a great chance for them to establish themselves as an authority in their industry and show potential customers they’re the right company for the job.

Wellness

Brandi Mackenzie is a nervous system coach who uses her blog to share wellness tips as well as some personal anecdotes. Her content is great for not only learning how to feel better, but also getting to know Brandi as a person.

Start blogging today

Creating your Leadpages blog only takes a few minutes, so what are you waiting for? Start your blog today and watch your traffic and leads grow.

Easily create your website, landing pages, and blogs with the only platform engineered by marketing nerds.