If you’re in marketing, you probably know who Jeff Walker is. Jeff is the number one New York Times bestselling author of the book Launch and the father of the online product launch. You can find out more about him at JeffWalker.com.
In fact, recently Jeff launched the latest version of Product Launch Formula using a 4-part video series.
Let’s quickly go through how to set up a launch funnel just like Jeff Walker.
First, he drives traffic to opt-in pages. These opt-in pages then lead to a series of video pre-launch pages, which connect with his prospects and build interest around the product.
Then once the cart opens all these pages redirect to the sales video. This is a great way to build anticipation for a product launch while also growing your list. Typically, how it works is prelaunch video number 1 goes out on a Thursday, prelaunch video #2 goes out on the following Tuesday, prelaunch video 3 goes out the following Thursday then your sales video goes the next Tuesday along with your cart opening followed by your cart closing after a week.
Let’s take a closer look at the pages used in this funnel. Jeff uses two different opt-in pages as the initial entrance to the launch funnel. These are pages you drive traffic to. The first page is called the video fakeout page. The reason it’s called a video fakeout page is because when someone clicks to play the video, it prompts for an opt-in to watch.
The next opt-in page is the updated video background opt-in page. It’s simple, it’s clean and it’s proven time and time again to add leads to your funnel because the page is eye-catching and unique. Once someone opts in on any of your opt-in pages, they’ll be taken to this prelaunch page that contains the prelaunch videos to build anticipation and urgency before your cart opens.
You will use this page for prelaunch page number 1, prelaunch page #2 and prelaunch page #3. Finally, your fourth prelaunch page will be this video sales page. Once your cart opens, every prelaunch page will be redirected to this video sales page. Trying to recreate this funnel without Leadpages would involve a lot of costs and a lot of back and forth with programmers and designers. Jeff’s team was able to create this funnel using these Leadpages templates and you will be able do the same in Leadpages in no time at all.
Best of all, Leadpages customers can get these pages at no extra cost. Here’s how to set this funnel up inside of Leadpages. You can customize any page inside of Leadpages just by clicking on something. To change an image just click on the image and select a new one from your image bank. To modify the text, just click on any text and type in whatever you want. To change the colors of the page to match your brand style, just click on the style tab and change any color accordingly.
To hide any element on the page, just hover over an element, click on the gear and select hide. Finally, to add things like videos, Facebook comments and so on just click on the element and enter in the information it asks for. In the case of this video, I’ll just paste in the embed code, which you can get from YouTube, Vimeo, Wistia or any other site that gives you an embed code. When you’re done editing a page, just name the page, and then save the page.
When you click publish, you’ll see that you can publish the page to our servers, WordPress, Facebook, or your own servers. In this case, we’ll use Leadpages super-fast servers. This URL is now live and if I view it, you can see the page looks great. Remember keep track of these URLs because we’re about to hook them altogether to make a cohesive funnel. That’s everything that you need to know about customizing any page inside of Leadpages.
For this example, I’ve gone through and customized the opt-in pages, prelaunch content pages and sales page for my funnel. Now that these pages are all made, let me show you how to easily hook them altogether to form a complete funnel just like Jeff Walker. Inside whatever opt-in page you’re using click on the button to have your LeadBox open then click on thank you page. In this box, paste in the URL for your prelaunch page. Now when someone views the page and opts-in they’ll immediately be sent to your first prelaunch content page. You’ll notice in the first prelaunch page that the upcoming pages are all grayed out. Once a new page of prelaunch content is released, we’ll allow people to click on these links so that they can easily navigate between the pages. So we’ll only link to the next page once the prelaunch content is released.
Now let me show you how to link to the next prelaunch page. We’ll navigate to this section over in the content section here and we’ll click on the gear next to link to then click options. Finally, just paste in the URL of the next content page under target URL. Now when I view the page, you’ll see prelaunch page #2 is clickable while prelaunch page 3 and 4 are still grayed out. We’ll then go back and do the same thing as each prelaunch page is released. When the cart opens, we’ll connect the fourth prelaunch page, which is our video sales page to the shopping cart. So just click on the buy button and select options.
Then input the URL for your shopping cart. Also, once your cart opens, you’ll want to redirect the first three prelaunch pages so that they go straight to your final video sales page. To do this, find your prelaunch pages inside of the Leadpages sections of the template library. Click the tab next to the edit button and choose Leadpages redirect. Now enter the URL to your video sales page. This way if people click on URLs going to any of the first three prelaunch pages, they’ll now be redirected to the sales page. So that’s how you would set up a launch funnel inside of Leadpages.
For more in-depth training, download the templates below, which also come with advanced tutorials on creating product launch funnels and evergreen reverse launch funnels. Remember these are the pages Jeff Walker used with the most recent launch of product launch formula.
If you’re a Leadpages customer, these pages are ready for you to use right now in the template library. If you’re not a Leadpages customers, you can download the files below but you will need to be a coder or hire a coder to modify the HMTL, integrate the page with your autoresponder and publish the page. We’ve found this can take weeks or months and hundreds of dollars to implement. If you’re a Leadpages customer, you can publish unlimited pages and do all the customizations within minutes without ever having to touch a line of code.
