Introduction/ General Questions
What is data enrichment, and why does it matter for lead generation?
Answer: Data enrichment involves automatically adding additional data points like demographic and firmographic information to the leads you collect. It helps you better understand prospects, personalize outreach, and improve conversion rates.
How is Leadpages’ data enrichment different from other CRO solutions or third-party offerings?
Answer: There are many data providers who can offer similar data enrichment via APIs and integrations. Unlike other providers, our Lead Enrichment data is built directly into our platform, eliminating the need for additional tools, third-party data partners, or manual connections. This native approach ensures lower cost, less complexity, and immediate value—no extra integrations, APIs, or Zapier workflows required.
Feature and Functionality
Exactly what data points does Leadpages’ Lead Enrichment provide?
Answer: Leadpages enriches your leads with demographic data including, job title, seniority, location, social profiles, and firmographic data including, company size, revenue, industry. Any available lead data will be automatically added to your collected lead profile and updated regularly.
How quickly are leads enriched after form submission?
Answer: Leads are enriched instantly and automatically, as soon as they submit their information through your Leadpages forms.
Can I select or customize which data fields get enriched?
Answer: Lead enrichment is automatic and depends on the information we’re able to match for each lead. This means the specific fields enriched may vary from lead to lead, and occasionally no additional data may be provided based on the data available.
Technical and Integration Questions
How do I enable Lead Enrichment in my Leadpages account?
Answer: To enable data enrichment, you’ll need to add a Lead Enrichment plan to your existing Leadpages subscription. Fill out the form here to add Lead Enrichment today.
Does Lead Enrichment require any coding or technical skills to set up?
Answer: No technical skills are required—Lead Enrichment is fully integrated and ready to use immediately upon activation within your account.
Can I integrate my enriched lead data with my existing CRM or email marketing tools?
Answer: Yes. For now, you can export your lead data—including enriched fields—to use with other tools outside of your Leadpages account. We’re also actively working on expanding our integrations, with plans to offer connections to over 80 popular CRM, email marketing, and ad platforms later this year.
Comparisons and Alternatives
Why choose Leadpages Data Enrichment over integrations like Zapier + ZoomInfo?
Answer: While many providers can offer additional data insights for your workflows, only Lead Enrichment provides built-in simplicity with no additional integration costs, setup complexity, or delays. While third-party tools require separate subscriptions, management, and complex workflows, Leadpages offers a fully integrated, instantly valuable solution right within your existing marketing stack. With Leadpages’ you gain access to high-converting landing pages, conversion optimization tools, and data enrichment, all within one easy-to-use solution.
What are the advantages of native enrichment vs third-party data enrichment providers?
Answer: Native data enrichment, like Leadpages’ built-in solution, streamlines your marketing operations, reduces overall costs, and accelerates your ability to engage and convert high-quality leads.
- Ease-of-Use: With native enrichment, there’s no need for complex integration setups, coding, or additional tools like APIs and Zapier workflows. Everything works seamlessly within your existing marketing platform, reducing the learning curve and the workload on your marketing or operations team.
- Lower Total Cost of Ownership (TCO): Native enrichment eliminates hidden costs associated with third-party solutions, such as subscription fees, integration expenses, ongoing maintenance, and troubleshooting. By removing these extra layers, Leadpages significantly reduces your overall expenditure.
- Speed-to-Value: Unlike third-party integrations, which can require extensive setup and troubleshooting, native enrichment provides immediate results. Leadpages instantly enriches leads upon capture, allowing your sales and marketing teams to take immediate action and realize faster returns on their marketing efforts.
Cost and ROI
How does Lead Enrichment reduce my total cost of ownership compared to other solutions?
Answer: Our data enrichment provides immediate, built-in value, ensuring you avoid hidden costs, reduce operational complexity, and maximize efficiency. With Leadpages you will:
- Eliminate Extra Subscription Fees: You won't need separate subscriptions to enrichment providers or integration services, saving your marketing budget from additional recurring costs.
- Avoid Integration and Maintenance Costs: Without the need for API configurations, Zapier workflows, or ongoing integration troubleshooting, your marketing operations become simpler and more cost-effective.
- Reduce Manual Labor and Overhead: Automatic, real-time enrichment removes the manual effort typically required for data research, data cleanup, and maintenance—freeing your team to focus on strategic tasks rather than costly administrative work.
What kind of ROI can I expect by using Leadpages Data Enrichment?
Answer: Lead Enrichment not only delivers direct financial returns but also enhances productivity, reduces operational overhead, and helps drive consistently higher-performing campaigns. You’ll enjoy benefits such as:
- Increased Conversion Rates: Enhanced lead insights allow marketers to tailor messaging more precisely, resulting in conversion rate lifts of up to 12% or more.
- Faster Sales Cycles: Real-time enrichment accelerates lead qualification and scoring, enabling quicker follow-up and shorter sales cycles—directly boosting revenue opportunities.
- Improved Efficiency and Reduced Costs: Automated enrichment eliminates manual data research and entry, saving considerable time and labor costs, allowing marketing and sales teams to focus resources on high-value leads.
- Better Targeting and Reduced Ad Spend: Firmographic data ensures marketing efforts and ad budgets are focused precisely on your ideal customer profiles, significantly cutting wasted spend on irrelevant or unqualified leads.
Does Lead Enrichment come at an additional cost or is it included in existing plans?
Answer: Yes Lead Enrichment can be added to any Leadpages subscription for an additional cost. Simply add the right amount of leads to enrich each month for your business, with the flexibility to scale with you as you grow.
Usage and Best Practices
How will I know if my leads have been enriched?
Answer: Enriched leads will have an “Enriched” label next to them in your leads library, making it easy to identify which leads have additional data available.
How will I know how many leads I can still enrich that month?
Answer: You’ll see your monthly enrichment usage at the top of your Leads library, including how many leads you’ve enriched and how many remain before your plan refreshes each month.
If I don’t use all my enriched leads within the month, can I carry them over into the next month?
Answer: No—your allotted enrichments must be used within the current calendar month. On the first of each month, your enrichment count resets, and any unused enrichments from the previous month will expire.
How can my marketing team use Lead Enrichment for better results?
Answer: By leveraging enriched lead data, your marketing team can drive smarter, more efficient, and more impactful campaigns, translating directly into improved conversions, faster sales cycles, and stronger ROI. Use Lead Enrichment for:
- Personalized Campaigns: Tailor emails, landing pages, and advertisements based on enriched demographic and firmographic data, significantly increasing engagement and conversion rates.
- Improved Segmentation: Instantly segment your audience by job title, seniority, company size, industry, or location, enabling highly targeted campaigns and messaging that resonate deeply.
- Smarter Lead Scoring and Qualification: Use enriched data to automatically score and qualify leads, ensuring your sales team focuses time and resources on prospects most likely to convert.
- Optimized Ad Spend: Reduce wasted marketing budget by precisely targeting high-value segments and excluding irrelevant audiences, thereby improving ROI on ad campaigns.
- Enhanced Content Strategy: Gain deeper audience insights to inform content creation, ensuring it addresses specific pain points, interests, and buyer journeys, ultimately driving higher engagement and trust.
Support and Resources
What support is available if I have questions or encounter issues with Lead Enrichment?
Answer: We've compiled answers to common questions about Lead Enrichment in our knowledge base. If you need additional assistance, our support team is readily available—simply email us at support@leadpages.com, or reach out to technical support through any of our available support channels.
Are there educational resources or best practice guides available from Leadpages to maximize the benefits of enriched lead data?
Answer: Yes—Our “5 Ways Data Enrichment Will Boost Your Lead Quality and Conversions” guide details all the ways you can use this data to maximize your campaigns, nurture your leads more efficiently, and convert more leads to customers. Get the guide.
Getting Started
How do I start using Lead Enrichment?
Answer: You can start immediately—just add Lead Enrichment to your Leadpages account. No additional steps or setup are needed. Not a Leadpages’ customer yet? Start today with a 14 day free trial!
An Easier Way to Enrich Your Leads
Lead Enrichment delivers a significant competitive advantage making big-data insights accessible and affordable to marketers of all sizes. By eliminating the complexity and high costs associated with third-party data solutions, Leadpages not only simplifies your marketing tech stack but also provides powerful tools to convert leads faster, personalize interactions more deeply, and drive tangible business results.
Ready to transform your marketing approach with smarter, enriched leads? Add Lead Enrichment to your Leadpages account and unlock the full potential of your campaigns.
5 Ways to Get Better Leads With Data Enrichment
Learn how to unlock smarter data, generate better quality leads, and convert more of your leads to paying customers.
