What is a mobile app landing page?
Like any landing page, the goal of a mobile app landing page is to persuade visitors to take a specific action. In this case, the desired action is to download your app.
Landing pages are often used as part of PPC and paid social campaigns. They’re where users “land” after clicking on an ad. These pages focus solely on driving conversions and only contain content that’s relevant to the conversion goal.
For many app developers, a landing page acts as their website. If you only offer one app you can create a one-page website using a landing page builder, which is a quick and easy way to establish an online presence.
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Why do you need a mobile app landing page?
Most users will download your app from the App Store or Google Play. Your app will have a page on each of these platforms (assuming you upload your app to both), so you might be wondering why you also need a mobile app landing page.
First and foremost, it gives you more control over your marketing. When promoting your app on the App Store or Google Play, there aren’t a lot of options for customizing your page. Your app page essentially looks the same as every other page on the platform. But when you have your own landing page you’re able to create a design that’s tailored to your unique audience and brand.
Here are a few more benefits:
- Look more professional. All the top apps have a website and/or landing page. This makes you appear more legitimate and allows you to compete with other developers.
- Include additional information. If your app is a little more complicated a landing page will provide you with the necessary space to show the value.
- Direct both iPhone and Android traffic to the page. You can include links to both the App Store and Google Play so the page works no matter what device visitors are using.
Essentially, if you want to keep up with the leading apps and stand out from the competition, you need a landing page.
How to build a mobile app landing page in 5 steps
Luckily, it’s never been easier to create a landing page for your mobile app. No code drag-and-drop landing page builders mean anyone can create a high-converting page in a matter of minutes.
Using Leadpages as an example, we’ll show you how you launch your mobile app landing page in just five simple steps.
Choose a template
Before you start building your page, you’ll need to choose a template that suits your brand. Leadpages has over 250 website and landing page templates that are professionally designed and geared towards conversions.
Several templates are also designed for mobile apps, giving you a head-start on the design process. All templates are completely customizable, so you can change the colors, sections, images, and more.
Focus on your mobile site first
Once you choose your template it’s time to open the Drag & Drop Builder and make it your own.
When creating your site, it’s important to remember that most of your visitors will be using mobile devices (if someone is looking for a mobile app they’re more than likely using a smartphone or a tablet). This means your main priority is to optimize the mobile version of your landing page.
The Drag & Drop Builder offers three views for previewing your page: Desktop, tablet, and smartphone. Make sure to thoroughly review your site in both the tablet and smartphone views to ensure you’re delivering the intended experience.
Leadpages allows you to create mobile-specific sections of your page, which are sections that only show up on mobile devices. If you notice a certain section of your page isn’t displaying properly in mobile views, use this feature to rearrange and/or remove elements until it looks the way you want it to.
Create your page with mobile users in mind
According to a recent report, consumers’ attention span has decreased by 88% year over year. This is largely due to smartphone and tablet usage. People are consuming more content while they’re on the move, meaning they have less time to read and engage with what they’re reading.
As we already established, most of your landing page visitors will be on mobile devices. So, your page should be built with the idea that visitors aren’t going to spend a lot of time there.
Here are a few tips:
- Lead with your unique selling proposition. What’s the one benefit your app provides that sets you apart? Determine what that is and use it in your headline.
- Put all the most important information at the top of the page. Identify your top three or four selling features and make sure they’re listed at or near the top of the page.
- Use multiple CTA buttons. Include a CTA button in your hero section and after every subsequent section. That way, users never have to search for them.
If you want to create a longer and more detailed page that’s fine. Just make sure that all the most important elements are near the top so if visitors lose interest quickly they still get the gist of what you’re offering.
Include a video
A lot of mobile users prefer to consume videos instead of written content. In fact, using video has been shown to improve conversion rates by up to 80%.
As we’ve mentioned, mobile users have a very low attention span. So it makes sense that they’d prefer a video to text. Videos are generally easier to consume, and watching a short video seems like a lot less work than reading several paragraphs of text.
The most effective type of video for a mobile app is a demo. Both iPhone and Android devices have built-in screen recording, so creating your video is relatively easy. Simply use the screen recording feature on your device to demonstrate the most important features of your app. Then upload the video to your preferred editing software and add a voiceover explaining the benefits.
If you have the budget you can also hire a freelance videographer to create the video for you. They’ll be able to add graphics and other elements that will heighten the production value.
For the best results, try to keep your demo video to two minutes or less.
Publish, test, and optimize
Once you’re happy with your page, hit the publish button to share it with the world. However, don’t be fooled into thinking your work is over.
Even if you followed all of our best practices so far there will likely still be room for improvement. This is why you need to perform A/B tests once your site is live. With an A/B test, you’ll create two different versions of your mobile app landing page, allowing you to test different headlines, images, and colors.
For example, you could create one version of your page with a yellow CTA button and another with a red button to see what leads to more downloads. If you keep performing these tests you’ll eventually have a page that’s perfectly optimized for your audience.
Mobile app landing page examples
Looking for some inspiration? Here are some of our favorite mobile app landing pages from around the web.
Lumen
Lumen’s landing page checks all the right boxes. It has a strong headline, quickly sums up what the app does and why you should download it, and has a video that gives you an overview of the key features and benefits. The purple CTA buttons also stand out against the black background.
Reflectly
This is another page that does a great job of summarizing all the key information right at the top of the page. While it doesn’t include a video, the pictures give you a great sense of the app and what it’s capable of. With links to both the App Store and Google Play, visitors can easily download the app no matter what device they’re using.
Elevate
Elevate’s page features a demo video that plays automatically as soon as you arrive. This, along with the headline, immediately tells you what to expect from the app. The landing page also features a colorful yet clean design that’s easy to look at.
Mobile app landing page templates
Looking to build your own mobile app landing page? Here are a few Leadpages templates to get you started:
This simple yet effective template is perfect for fitness apps, or any other apps you might be working on. The design offers very few distractions to keep visitors focused on your pitch, and has many different sections that allow you to highlight the various features and benefits.
This template was designed specifically for developers offering early access to their app. This short and sweet template is ideal for giving a quick summary of your product. It also comes with a countdown timer to build a sense of urgency.
The large bold font of this template really grabs your attention right away. Like our last example, it’s great for early access offers, or it could be used for the landing page of your completed app. It also comes in a white version if you prefer a lighter background.
While this template is called Investing App, it works for all types of apps. As a website template, it also allows you to add additional pages such as “How it Works,” “About Us,” and “Testimonials.”
The bright colors of this template draw you in right away, while a variety of sections make it easy to sell visitors on your app. Like the last example, this is a website template so you can add additional pages if you wish.
Build your mobile app landing page today
Creating a high-converting mobile app landing page doesn’t have to be difficult. Leadpages offers professionally-designed templates and a Drag & Drop Builder, meaning you can have your page up and running in less than a day.
Try Leadpages free for 14 days and start promoting your app today.
Try Leadpages free for 14 days
Easily create your website and landing pages with the only platform engineered by marketing nerds.
