On March 31st through April 2nd, several members of the LeadPages™ team will be headed to Phoenix, Arizona to join our friends at Infusionsoft for their ninth annual small business conference, ICON. For all those who plan on attending, we wanted to give you a quick preview of the presentation our CEO, Clay Collins, will be giving at 1:30pm on Wednesday, April 1 in room 120 A. You'll also find details below on the other Leadsters who will be attending, so be sure to stop by the LeadPages™ booth and say hi!
Lead Gen 2.0: How to Double Your Opt-In Conversion Rate - A Sneak Peek at Clay Collins' ICON Presentation
During his presentation, Clay will explain how you can get a lot of the time you invest in your marketing back by making five simple changes to your marketing plan. Since we first launched LeadPages™, we have seen how 95% of marketing results tend to come from just 5% of the actions you take in your business. Clay will be showing how to focus your attention on this critical 5% in his presentation this week. We’ve put this into practice and encouraged our customers to do the same. Many of our customers have seen dramatic increases in their conversion rates, and even doubled their revenue. In addition to explaining these methods and how to apply them to your business, Clay will show you:
- The five steps you need to take right now to get an immediate boost in your opt-in rate. Clay will show you how to implement all of these simple steps as soon as you get home from the conference, or even as soon as the presentation is over.
- The pages on your website that are most critical for conversion and how to optimize them to maximize your business growth in 2015. (Hint: Your home page is not one of them. In fact, you may be surprised at the pages Clay talks about.)
- The single most powerful marketing strategy that we’ve ever used at LeadPages™, and why marketers from every industry -- from small startups to Fortune 500 companies -- are now using it to convert leads into customers.
If you’re going to be in Phoenix for ICON, make sure you get to Clay’s presentation right after lunch at 1:30pm on Wednesday. Along with all of these very valuable marketing techniques, Clay will give a live demonstration of the latest, most exciting conversion tool that LeadPages™ just launched. This new LeadPages™ product will allow you to grow your email list from anywhere — even when your customers are nowhere near their computers.
Stop By and Say “Hi!”
We’ll be in booth #413 in the ICON Expo Hall. Make sure you stop by to ask any questions and get an insider's look at what LeadPages™ can do for your business. Clay is bringing a great team with him, including our VP of Marketing, our Head of Automation and our Business Development and Partnerships Lead. All of these gentlemen can answer your questions and explain exactly how LeadPages™ can help your business. Here are the Leadsters who will be at ICON: Clay Collins, CEO and Co-Founder of LeadPages™ - As the co-founder and CEO of LeadPages™, Clay has been instrumental in scaling the company from 0 to 35,000+ customers (and from 5 to 100+ employees) in under 30 months -- while remaining cash flow positive. Clay and the LeadPages™ team are compelled by a vision to provide simple and beautiful software that allows businesses to increase conversions, leads and signups. He is a “product guy” through and through. In his presentation on Wednesday, you’ll get a look at specific tactics designed to increase your conversions. Robert Nendza, VP of Marketing - Robert brings his singular passion for creating and communicating value to the LeadPages™ Marketing Team. He has spent the last 20 years shaping the experience of hundreds of millions of users, prospects and customers for the many companies he has founded or worked for, including Rally Software, Homeaway.com, LowerMyBills.com and Array Design. Robert brings his keen instinct and outcome-driven approach to our marketing campaigns. Ask Robert about strategies you can use with LeadPages™ tools to increase your opt-in rate. Chris Davis, Head of Marketing Automation - Chris loves being the unseen force that makes LeadPages™ the well-oiled machine it is. Chris heads up all marketing automation, so he is charge of all on-going email communication with our LeadPages™ readers and customers. Chris is an Infusionsoft expert, so make sure you ask him about integrating your Infusionsoft account with LeadPages™. Chris can also give you ideas on how to set up your next sales funnel or marketing campaign. So be sure to ask. Kevin Raheja, Business Development and Partnerships - In addition to running business development here at LeadPages™ for over a year, Kevin has worked on Strategic Partnerships and Business Development at Cox Media, the Star Tribune, Groupon and has consulted for many fortune 500 companies. Kevin can tell you anything you want to know about building biz dev relationships, inking major deals, and creating most usual and strategic partnerships from nothing more than a conversation.
