[cta-box] Have you ever tried to go to a website and this happens? You're happily surfing along until you hit a wall: a 404 error page. 404 pages pop up for a few reasons, and unfortunately, they're usually unavoidable. Sometimes people type in the wrong URL, or maybe your server goes down for a bit. The bummer is, a lot of the time if someone comes to a page like this, they will never come back to your website. Luckily, you can now turn these accidents into an opportunity to grow your email list and reinforce a good relationship with your visitors by using our new 404 opt-in page. It looks like this:
[cta-box] This page doesn’t just explain that something bad happened. It gives them a full set of navigation links at the bottom. Here are 3 reasons why this 404-page design is likely to be more effective than the one you’re using now. 1. This page helps visitors problem-solve. Typically pages like this don’t say why people wound up here, so having a brief explanation as to what happened can help them figure out what to do next. Maybe they’ll notice they typed in the URL wrong. Or maybe this will encourage them to hunt down the page they’re looking for somewhere else. 2. This page offers something of value for them to download. This way you can build your list from an otherwise lost opportunity. If visitors don’t come away with what they’re looking for, at least they still get something of value. You can give them anything your audience may find interesting, like an e-book, free report, or video. Your goal here is to provide as much value as possible to people before they’re gone since they usually don’t come back.
