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How to Use Bing AI Image Generator to Enhance Your Landing Pages and Marketing

By Ryan Truax  |  Published Jun 16, 2024  |  Updated Nov 08, 2024
Ryan Totem
By Ryan Truax

With over ten years in SaaS and leadership, Ryan’s touched virtually every marketing discipline.

Bing Ai Image Generator Leadpages

AI image tools have made it easier than ever to create the perfect images for your landing page or website. If this is something you’re interested in, then you’ll want to check out the Bing AI Image Generator.

We’ll cover everything you need to know about this tool—plus, we’ll also fill you in on Leadpages’ AI Image Generator and why it might be a better option.

What is Bing AI Image Generator?

Bing AI Image Generator (also known as Image Creator in Bing) is a powerful tool that turns your text descriptions into custom images using artificial intelligence. Simply enter a few words, and the generator creates visuals tailored to your needs. It's designed to speed up the creative process, even for those without design experience.

This AI-driven tool is perfect for marketers, designers, and anyone looking to streamline their creative workflow. It's intuitive, fast, and flexible, making it easy to produce high-quality visuals without needing design skills.

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What AI image generator does Bing use?

Bing’s image generator is powered by OpenAI's DALL-E, a state-of-the-art AI model renowned for its ability to create vivid and imaginative images from text prompts. By harnessing DALL-E's advanced capabilities, Bing delivers high-quality visuals that are both unique and precise.

How to use Bing AI Image Generator

Using the Bing AI image creator is super easy. Just follow these steps:

  1. Go to bing.com/images/create
  2. Describe the image you would like to create. Include details like subjects, backgrounds, and colors. For example: “A black dog on a sandy beach.”
  3. Click "Create" to have the AI create your custom image.
  4. Download and use your new image.
Bing AI image generator example

Note: If you’re not already logged into a Microsoft account you’ll be prompted to sign in or create an account as soon as you click “Create.”

How long does Bing AI image generator take to create an image?

The Bing AI Image Generator works impressively fast. Once you input your description and hit "Generate," it typically takes just a few seconds to create your image. The speed depends on the complexity of your request, but in most cases, you'll have a high-quality visual ready to use in under a minute. It's quick, efficient, and designed to keep your creative flow uninterrupted.

Tips for using the Bing AI image generator

The Bing AI generator is very easy to use, but there are some best practices you should follow to generate the best images possible.

Bing AI image generator best practices
  • Be specific with your descriptions: The more detailed your text prompt, the better the AI will capture your vision. Include colors, styles, and key elements to guide the creation process.
  • Experiment with different phrases: Don’t hesitate to tweak your wording. Small changes can result in entirely different images, helping you find the perfect match for your needs.
  • Use action words: Incorporating verbs and actions in your descriptions will help the AI generate more dynamic and engaging visuals.
  • Start simple, then refine: Begin with a basic idea, and if needed, add more details to refine the image. This iterative approach helps you get closer to the desired result.
  • Review and adjust: After generating an image, review it carefully. If it’s not quite right, make adjustments to your description and try again. The AI allows for quick iterations to get the best outcome.
  • Use adjectives effectively: Descriptive adjectives like “vivid,” “soft,” or “textured” influence the mood and tone of the image, making it more aligned with your vision.
  • Test different perspectives: Experiment with angles and perspectives in your descriptions, such as “bird’s-eye view” or “close-up,” to create a unique visual effect.
  • Leverage contrast: If you want a striking image, include contrasting elements (e.g., “bright sky against dark mountains”) to add depth and visual interest.
  • Consider context: Think about where and how you’ll use the image. Tailor your descriptions to match the platform or medium, whether it’s for social media, a website, or printed materials.
  • Avoid overly complex prompts: While details are essential, overly complex descriptions might confuse the AI. Keep it balanced by focusing on the most critical aspects of the image.

Looking for more help creating AI images? Check out our prompt guide.

AI images vs human-created images: which is better?

AI-generated images offer speed and convenience, allowing you to create visuals in seconds without any design expertise. They’re ideal for quick projects or when you need a variety of options fast. However, they can sometimes lack the nuance and creativity that comes with a human touch, making them less suitable for highly specialized or artistic work.

Human-created images bring a level of craftsmanship and personalized detail that AI might not fully replicate. Designers can capture emotions, intricate concepts, and brand-specific aesthetics with precision. While this process is often slower and more expensive, the result is a unique and tailored visual that aligns perfectly with your vision.

AI images vs human created images

Deciding between AI and human-created images depends on your project needs. For quick, cost-effective solutions, AI is a great choice. But when quality, creativity, and brand alignment are critical, investing in human talent will provide a more refined and impactful result.

How to use Bing AI images with your Leadpages landing page

If you’ve just created the perfect image with Bing AI Image Generator and want to use it on your Leadpages landing page, the process is pretty easy:

  1. Log in to Leadpages: Start by accessing your Leadpages account and heading to your dashboard.
  2. Select your landing page: Choose the landing page you want to modify, or create a new one.
  3. Enter the builder: Click on the page to enter editing mode, where you can adjust your layout and content.
  4. Add an image element: Drag and drop the image widget to where you want the image on your landing page.
  5. Upload your Bing AI image: Click on the placeholder, then the image icon to open the Image Manager. Choose “Upload Images” and select the Bing AI image from your computer.
  6. Adjust image settings: After uploading, click the image in the Image Manager to add a file name and alt text. Use the pencil icon to resize, crop, or edit as needed.
  7. Insert the image: When you’re satisfied with your edits, click “Insert Image” to place it on your landing page.
How to use AI image generator with Leadpages

Why you might want to use Leadpages’ AI image generator instead

Bing’s Image Creator is a powerful tool for generating AI images. But if you’re already using Leadpages then you might want to consider using our Image Generator.

Here’s why:

  • You don’t need to upload your images: Once you create your designs with the Image Generator you can save them straight to your Image Manager.
  • There are more ways to customize your image: In addition to your prompt, you can also select from a variety of style, composition, color, and mood options to further define your ideal image.
Leadpages AI image generator example

Frequently asked questions about Bing AI image generator

Still have questions about Bing AI Image Generator? We’ve got answers!

Do I need a Microsoft account to use Bing AI Image Generator?

Yes, you need to sign in with a Microsoft account to access the Bing AI Image Generator. If you don’t have an account, you’ll need to create one to use the tool.

Is Bing AI Image Generator free to use?

Yes, as long as you have a Microsoft account you can use the tool free of charge.

How many images can I create with Bing AI Image Generator?

There is no limit on the number of images you can generate with the Image Creator. However, after you make a certain number of requests in a day wait times will be longer. This daily limit is generally around 25.

Can I customize the images created by Bing AI Image Generator?

Yes, Bing AI Image Generator allows for some customization in terms of style and content. You can refine your text descriptions to guide the AI in creating images that match your desired aesthetics and specifications.

Create beautiful AI images and high-converting landing pages with one account

Not only does Leadpages let you create gorgeous AI images, but you can also build a high-converting landing page in 30 minutes or less. Try Leadpages free for 14 days and do both from one account.

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Ryan Totem
By Ryan Truax

As a people-first marketing leader, Ryan focuses on simplifying the complex and delivering exceptional value to businesses of all sizes. With over ten years in SaaS, he’s built teams that were included on the Inc 500 fastest growing list, and touched virtually every marketing discipline, including creative direction, demand generation, and advertising.

Bing Ai Image Generator Leadpages
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