The Value of a Landing Page Design Agency—Is it Right For Your Business?

Landing pages are a critical part of any digital marketing strategy. These pages are used for a variety of campaigns and are usually the area of your funnel that generates conversions. So the question then becomes, how will you create your landing pages? Will you build them yourself, hire a full-time marketing team to build them for you, or outsource the work to a landing page design agency?

While each approach has its merits, hiring a landing page design agency can be massively beneficial for your business, depending on your situation. Keep reading to learn if this approach is right for your business.

What is a landing page design agency?

A landing page design agency is a company that creates and designs landing pages for other businesses. These agencies are made up of marketing experts who specialize in web design, copywriting, and conversion optimization.

While some landing page agencies focus strictly on landing pages, other agencies might offer other marketing services such as website creation, ad design, email marketing, and funnel building.

What are the benefits of a landing page design agency?

First and foremost, working with a landing page agency gives you access to seasoned professionals who can create beautiful pages that you might not be able to produce yourself. But that’s just the beginning. Here are a few more reasons to invest in landing page design services:

Increase your conversions

Looks aren’t the only thing to consider when designing a landing page—it also needs to convert. This means all images, copy, video, and need to guide users toward clicking the CTA button.

Landing page design agencies are experts at this. They know how to draw visitors in, get them on your side, and convince them to perform your desired action. Because of this, you’ll likely see your conversion rate rise after hiring an agency.

Scale your business faster

It’s difficult to produce a lot of landing pages quickly by yourself or even with a small internal team. A landing page agency can work a lot faster for a few different reasons:

• They often have more people and resources
• They have years of experience and already know what works
• They build so many landing pages that they can work much faster than a less experienced team

This means they’ll be much more likely to keep up with your needs as your business grows.

More time freedom

An underrated benefit of working with a landing page design company is the amount of time you’ll save. Whether you’re building landing pages yourself or handing them off to other team members, that’s a lot of time being used up.

By outsourcing the work to an agency you and your team will gain massive amounts of time back in your day. This time can then be applied to other tasks, allowing you to grow your business faster.

Landing page design agency vs landing page builder

Still not sure whether you should outsource your landing page design to an agency or do it yourself?

Landing page builders are an excellent option for DIY marketers, as they’re easy to use and don’t require any technical skills. Let’s compare a landing page builder to a landing page agency in a few different areas to see what the real differences are.

Getting started

As we already mentioned, landing page builders are very user-friendly. However, if you’re new to landing page design, there will still be a bit of a learning curve, which could cause a delay. This might be fine if you have a lot of time to work with, but if you need to launch a landing page fast and don’t have much experience then this might not be the best option.

This isn’t an issue when working with a landing page design agency. Once you brief them on what you want, they can get started immediately and produce a new page quite quickly. Build stunning websites with our website builder.

Design

You might think you can’t build your own landing page because you’re not a designer—but that’s simply not true. Landing page builders offer plenty of professionally designed templates to get you started. While you can make changes to these templates, essentially you just have to fill in the blanks and add your own images and you’re good to go.

When it comes to design, the advantage of using an agency is increased customization. Because their designers are more experienced it’s much easier to bring your vision to life and create a look that’s uniquely your own.

Production time

Once you get the hang of a landing page builder you should be able to create pages relatively quickly. If you have a team working for you then you can launch pages even faster. But you’ll still be limited, as you and your team likely have other tasks you need to work on.

A landing page design agency has the time, resources, and experience to create a lot of landing pages very quickly. So, if you need to create a large number of landing pages in a short amount of time, then a landing page design agency has a clear advantage.

Results

If you and your team are creating landing pages you’ll start to learn what works and how to generate conversions. You can analyze the data, perform tests, and eventually develop strategies that yield consistent results. The thing is, this takes time.

Landing page design agencies already have years of experience and data to draw upon. They have proven strategies for getting leads and sales, which means they can deliver the results you’re looking for immediately.

What’s the cost of a landing page design agency?

If you’re considering hiring a landing page agency a major deciding factor is probably price. Let’s break down the costs so you have a better idea of whether this approach is a good fit for your business.

Most agencies will offer a monthly retainer. This is a set amount of money you’ll pay them every month, regardless of how much work you need them to do. This provides you with cost certainty, ensuring you’re not surprised with an unexpected bill at the end of the month. The retainer amount will initially be set based on the expected amount of work you need and may be adjusted over time if your needs increase.

Comparing agency costs to a landing page builder

Admittedly, landing page builders are much less expensive. For example, a Leadpages subscription starts at $37 per month. However, you need to factor in more than just the monthly cost.

First off, what are you getting for your money? If you’re building landing pages yourself how many can you realistically create every month while factoring in all your other tasks? One? Maybe two? A landing page agency will easily be able to create anywhere from four to six each month.

Then you also need to consider how these pages perform. Landing pages designed by an agency can produce double, triple, even quadruple the conversions compared to a page you build yourself. This can make the higher price tag well worth it.

For example, let’s compare four landing pages created by an agency to one page you build yourself. The four designed by the agency average conversion rates of 30% compared to the one page you create which has a conversion rate of 10%. Let’s say you send 1,000 people to each page and each conversion is worth $5 to you. The landing pages built for you cost $2,000 (your monthly retainer) whereas the cost of the one you build yourself is $37 (the cost of your monthly subscription).

As you can see, despite paying the landing page design agency a lot more money, you still end up with nearly ten times the profit. With this in mind, it’s easy to justify the cost of the agency.

How do you know if a landing page design agency is right for you?

As you can see, there are some clear advantages to hiring a landing page design agency. But that doesn’t mean they’re right for every business.

Here are a few ways to tell if your business would benefit from an agency:

• You need a lot of landing pages: If you need three or four landing pages built every month you and your team might struggle to keep up with the demand without the help of an agency.
• You have limited resources: Smaller teams might not have the time to create landing pages and other marketing assets. Hiring an agency is a good way to take this task off your plate so you can focus on other areas of your business.
• You’re ready to scale your business: Do you have high conversion rates but lack the time and resources to take things to the next level? An agency can help ramp up your marketing once you have a proven product or service.

4 steps to choose the right landing page design agency

Okay, let’s say you’ve decided to hire a landing page agency—how do you make sure you choose the right one?

1. Establish your goals

Before you hire an agency you need to define your business’ goals and expectations. What are you looking to accomplish? What’s the time frame? How will you measure success? Once you have the answers to these questions you’ll be better equipped to hire an agency that will deliver the results you’re looking for.

2. Find agencies with the right skills and expertise

After you establish your goals it’s time to start your search. Google is a great place to start. Search for agencies with the skills and experience that align with your needs. You should also ask other business leaders and entrepreneurs in your network if they have any recommendations.

3. Perform interviews

Hiring a landing page design agency isn’t like buying a product or service. Remember, you’re essentially hiring another team member, so you’ll want to interview them and get to know them a bit. In addition to questions about their services and qualifications, ask them questions about their values and how they like to work to ensure they’ll be a good fit with your company culture.

4. Make your choice

Once you’ve interviewed all potential agencies make a short list of your two to three top contenders. Follow up with these agencies to ask any questions you still have, or even schedule a second interview if you feel it’s necessary. Once you have all the information you need, choose the agency with the skills, experience, and values that best suit your business.

Frequently asked questions about landing page design agencies

Still have questions about landing page agencies? Here are a few more questions we often receive from businesses:

What services do landing page design agencies offer?

Services offered by a landing page design agency may vary depending on the agency, but in general, they offer:

• Landing page design: They create an attractive and functional design that aligns with your brand and meets your business objectives.
• UX/UI design: They ensure that the landing page delivers a great user experience and is easy to navigate.
• Copywriting: They provide engaging and persuasive content that drives users to take action.
• A/B testing: They test different versions of a landing page to see which one achieves the best results.
• Page optimization: They make sure the landing page is fully optimized for search engines.
• Analytics: They monitor the performance of the landing page and make adjustments as necessary.

How can a landing page design agency enhance my marketing?

A landing page design agency enhances the efficiency of your business website in several ways. They’ll design landing pages that focus on driving conversions, including sign-ups, sales, or other actions relevant to your business. Their landing pages are typically less distracting, more engaging, and more targeted than regular web pages. This increases the conversion rate and overall effectiveness of your marketing campaigns.

An agency's design expertise also ensures your landing page is visually attractive and user-friendly, which reduces bounce rates and enhances user satisfaction. Finally, the use of A/B testing and analytics provides valuable insights, enabling continuous improvement and optimization of the landing page.

What is the value of investing in a landing page design agency for my business?

There is substantial value in investing in a landing page design agency. A well-designed landing page can significantly increase your business' conversion rates. Even a tiny increase in conversion rate can result in a significant increase in your long-term revenue.

Here are a few other added benefits:

• They free up your time and resources, allowing you to focus on other important aspects of your business.
• They can offer insights and recommendations based on their extensive experience and expertise.
• They can deliver a high-quality and effective landing page faster than you possibly could if you were to do it in-house or by yourself.

How can I evaluate the quality and effectiveness of a landing page design agency's work?

There are several ways to assess the quality of work a landing page agency:

• Portfolio review: Review their past work and see if you like their designs. A high-quality agency should have a range of impressive examples to show.
• Client testimonials and reviews: Check what past clients say about their work. Look for feedback about their professionalism, creativity, and results.
• Conversion rate: Quality landing pages should convert a high percentage of visitors into leads or customers. Ask the agency for conversion stats on their previous work.
• A/B test results: Agencies should A/B test their designs to find which ones convert best. Ask them to provide information on their testing methodology and results.
• SEO performance: A good landing page will also be optimized for SEO. Ask the agency about how their landing pages have performed in search engine rankings.
• Follow-up services: Check if they offer follow-up services like analytics and adjustments based on the landing page performance.

Learn more about how a landing page design agency can help your business

Do you think hiring a landing page agency is the right move for your business? Book a call with one of our experts to learn more about how Leadpages Performance Marketing Agency can help you reach your goals.