How to Build a SaaS Landing Page in 30 Minutes or Less

Software as a service (SaaS) is becoming an increasingly popular business model. This is where a company gives you access to software online via a monthly or annual subscription. If you run this kind of business, or you’re thinking of starting one, then you’re going to need at least one SaaS landing page.

Keep reading to learn everything you need to know about this marketing tool, including how to build them and best practices. Plus, we’ll show you some professionally designed SaaS landing page templates that allow you to build these pages in as little as 30 minutes.

What is a SaaS landing page?

A SaaS landing page is a targeted web page designed to showcase a Software as a Service product. Its primary goal is to convert visitors into leads or customers by highlighting the product's benefits and encouraging action, like signing up for a free trial. With a clean, user-friendly design, these pages focus on clear messaging, compelling visuals, and strong calls to action. They’re essentially a virtual sales pitch.

Unlike a homepage or traditional webpage, which might feature information on a variety of topics, a landing page is only concerned with one goal: getting the conversion. These pages remove distractions like links and menus to keep users focused on the desired outcome. They often use elements like testimonials, benefits, and social proof to build trust and guide users toward a conversion.

How to build a SaaS landing page

Nowadays, virtually anyone can build websites and landing pages. Tools like Leadpages make it easy for beginners and non-marketers to build beautiful high-converting pages. Here’s how:

Choose your goal

Start by defining the primary objective of your SaaS landing page. Whether you're aiming to generate leads, promote a free trial, or boost sign-ups, having a clear goal will shape your design and content decisions. Your goal acts as a guiding star, helping you focus on what's most important: converting visitors into users.

When setting your goal, consider your target audience and what action you want them to take. This clarity ensures that every element on your page serves a purpose, leading to a more cohesive and effective landing page experience.

Select a template

Leadpages has a vast library of 250+ landing page templates. Each design was built with conversions in mind, so you’ll be off to a good start right from the get-go.

Browse through options that align with your goal, whether it's lead generation or product promotion. A well-designed template provides a solid foundation, saving you time and ensuring a polished look. To help you find the right design you can sort templates by type, industry, color, and even conversion rate.

Customize your look

Once you've selected a template, it's time to personalize it and make it your own. Customize colors, fonts, and images to align with your company's visual style. This step is crucial for creating a cohesive and professional appearance that resonates with your target audience.

Don't forget to upload your logo and use images that highlight your SaaS product in action. Consistent branding across all elements builds trust and recognition, helping your landing page stand out in a crowded market.

Create your content

Craft compelling content that clearly communicates the value of your SaaS product. Start with a strong headline that grabs attention, followed by a concise description of key features and benefits. Use bullet points or short paragraphs to make your content easily scannable and engaging.

Incorporate customer testimonials or case studies to provide social proof. Highlighting real-world success stories will significantly enhance credibility and persuade visitors to take action.

Build your CTA form

Whether you’re looking for leads or using your landing page to generate subscriptions, you’ll need some sort of form to collect users’ information. Forms can be added to any page by simply dragging and dropping the form widget into place. You can then customize the look, colors, and form fields.

Keep your forms short—ideally don’t ask for more than a name or email. The shorter the form the more likely people will be to finish it. If you want to collect payment on your landing page use the Stripe integration to check people out right then and there.

Publish your page

Once you're happy with the look of your SaaS landing page it’s time to share it with the world. Simply hit the “Publish” button to see your publishing options. You can publish your page to a:

• Free Leadpages subdomain (youpage.lpages.co)
• Custom domain (yourpage.com)
• WordPress site using the WordPress plugin.

SaaS landing page best practices

Okay, so now you know how to build a SaaS landing page. But what should you include to ensure you maximize your conversions? Here are a few best practices to follow:

Come up with an attention-grabbing headline

Your headline is the first thing visitors see, so make it count. It should be clear and concise, and immediately convey the main benefit of your SaaS product. An effective headline grabs attention and piques interest, encouraging visitors to read further.

The best headlines are:

• Benefit-driven
• Short and impactful
• Focused on the value or solution your product offers

Test different headlines to see which one resonates with your audience, optimizing for clarity and appeal.

Establish your value proposition

Your value proposition is the core message that explains why your product is unique and why it’s the best choice for your audience. It should clearly outline the problem your SaaS solves and the benefits it provides. This statement helps differentiate your product from competitors and connects with your visitors' needs.

Establish your value proposition early on in your copy, then support it throughout your messaging to reinforce your argument. By the end of your landing page, there should be no doubt about what your value proposition is and why it’s true.

Use compelling visuals

Visuals play a crucial role in enhancing the appeal and effectiveness of your landing page. Use high-quality images, videos, or graphics that illustrate your product’s features and benefits. These visuals should complement your text, helping to clarify and reinforce your messaging.

Choose visuals that are relevant and professional, avoiding clutter or overly complex designs. Incorporating screenshots or demo videos is a great way to showcase how your SaaS product works, providing a clear and engaging way to demonstrate value to potential customers.

Focus on benefits instead of features

While it’s important to highlight your product’s features, focusing on the benefits is more compelling to potential customers. Benefits explain how your product improves the user's experience or solves a specific problem, making them feel more connected to the solution you offer.

Use customer-centric language that emphasizes the value they will receive. For example, instead of just listing a feature like "real-time analytics," describe the benefit: "Make data-driven decisions instantly with real-time insights." This approach helps visitors see the tangible advantages of using your SaaS product.

Have a strong call to action

Your call to action (CTA) is where you guide visitors toward the next step, whether it’s signing up for a free trial, requesting a demo, or downloading a resource. Make your CTA clear, concise, and action-oriented, using verbs that encourage immediate engagement like "Get Started," "Try Free," or "Sign Up Now."

Position your CTA prominently on the page, ensuring it stands out visually. Repeating the CTA in key areas is also a good idea, particularly if your landing page is longer. A well-designed CTA will significantly boost your conversion rates by making it easy for visitors to take the desired action.

Include positive testimonials

Testimonials from satisfied customers are powerful tools for building trust and credibility. Include quotes from users who have experienced positive results with your SaaS product, highlighting specific benefits they’ve gained. This social proof reassures potential customers that your product delivers on its promises.

Use real names and, if possible, photos or logos to add authenticity. Position testimonials strategically on your landing page, such as near your CTA or in sections discussing key features. This reinforces your value proposition and persuades hesitant visitors to take action.

Have a mobile-optimized page

In today's digital landscape, ensuring your landing page is mobile-optimized is crucial. Most visitors will likely access your page from smartphones or tablets, so it must look great and function smoothly on smaller screens. Use responsive design to ensure that all elements display correctly, providing a seamless user experience across devices.

Pay attention to font sizes, button placement, and image scaling to maintain usability. A mobile-optimized page not only improves user experience but also boosts your SEO rankings, as search engines prioritize mobile-friendly sites.

Luckily, all Leadpages templates are mobile-friendly so you’re set up for success right from the start.

Optimize your page load speeds

Page load speed is a critical factor in user experience and conversion rates. Slow-loading pages frustrate visitors and lead to higher bounce rates. Optimize your landing page by compressing images, minimizing code, and leveraging browser caching. Tools like Google PageSpeed Insights can help identify areas for improvement.

Leadpages gives you another advantage in this area, as our landing pages load 2.4 times faster than our competitors.

Follow SEO best practices

While landing pages are primarily used for paid ad campaigns, it’s still a good idea to optimize them for SEO so you can take advantage of organic traffic. Here are a few easy strategies you can use to help your page appear in more search results:

• Use relevant keywords in your headlines, meta descriptions, and throughout your content.
• Ensure your page is structured with clear headings and subheadings.
• Add alt text to your images and include your keywords there.
• Optimize your URL for clarity and your primary keyword.

SaaS landing page templates

Ready to build your SaaS landing page? The following templates will get you off to a great start.

Spark AI App

With a colorful design, animated buttons, and plenty of room to sell your SaaS product, this template has everything you need to generate leads and sales.

MarTech

The sleek design makes this template a great fit for SaaS businesses, and the animated text keeps users engaged as they scroll down the page.

FintasTech

This tech-forward design provides a professional look, but the splashes of color and unconventional section dividers keep it fun. The CTA buttons also really stand out.

Build your SaaS landing page today

If you’re looking for a quick and easy way to build beautiful SaaS landing pages, Leadpages is it. The best part is you don’t even need to put any money down. Try Leadpages free for 14 days and discover a better way to create high-converting pages.