Mobile Landing Page Examples: See High-Converting Pages, Best Practices, Templates & More

What is a mobile landing page?

A mobile landing page is any landing page that’s been optimized for tablets and smartphones. This can be either a responsive page that adjusts to the screen size or a page that’s been specifically designed for mobile devices.

Some of the characteristics of a mobile landing page include:

• Larger text for better readability
• Less clutter
• Optimized pictures that load faster
• Stacked elements that are designed for a vertical screen

Stay One Step Ahead of Your Competitors

Subscribe to the Leading the Way newsletter to get the latest marketing news and insights delivered straight to your inbox.

Sign up

Why do you need a mobile landing page?

More and more people are accessing the internet from a smartphone or tablet. In fact, recent data suggests that 55% of all internet traffic comes from a mobile device—and the same goes for your landing page.

By not making your landing page mobile-friendly, you’re alienating over half of your visitors. If your site doesn’t display properly or is difficult to use on a smartphone, those people will probably click away and go to one of your competitors.

So, now more than ever it’s critical to have a mobile landing page for all your products and services.

Homesteading mobile landing page example

What we like

One thing you need to remember when designing your mobile landing page is that people are clicking with their thumbs, not a mouse. So, you should design your CTA buttons to be large and very clickable. This landing page is an excellent example of that. The button takes up almost the whole screen, making it easy to reach with a thumb.

It’s no secret that the attention span of internet users is shortening—and that’s especially true for anyone on a mobile device. You want them to click your offer now before they move on to the next thing and forget all about you. This page uses a countdown timer, which is a great way to create a sense of urgency. It lets users know that if they don’t act now they may lose out on your offer for good.

Pool course mobile landing page example

What we like

You don’t have much time to capture people’s attention on mobile, so you need to make sure to sum up your offer quickly. If someone has to scroll down to get all the details your conversions will likely suffer. This mobile landing page uses a clear and straightforward headline that conveys the entire offer. That way, people land on the page, read the headline, and can make a quick decision about whether they want to sign up.

While you want to provide as much information as quickly as you can, that doesn’t mean you can’t elaborate more on your offer below. Some users will have questions and will scroll down to get answers. The frequently asked questions section used by this page is an excellent way to remove lingering doubts and give visitors all the information they need to make a decision.

Ebook mobile landing page example

What we like

As we just talked about, it’s important to sum up as much of your offer in the first fold as possible. But what’s even better is when you get your CTA button to appear on that initial screen as well. That way, mobile users don’t have to scroll down to click it. This landing page pulls this off perfectly, with the headline, description, and CTA button all showing up as soon as someone lands on the page.

Depending on your offer, you might not need a very long landing page. In fact, when it comes to mobile landing pages shorter is often better. This page finds the perfect balance between telling users everything they need to know and keeping things short and to the point.

Cheatsheet mobile landing page example

What we like

By now, you’re probably catching on that the hero section of your mobile landing page is very important. Besides summing up your offer and making your CTA button visible, you can also use design to your advantage. This landing page uses some eye-catching colors to really grab the attention of users. Remember design can be just as important to driving conversions as copy.

If your hero section intrigues visitors they’ll probably want to scroll down to learn more about you and your brand. This is where an “About Me” section can seal the deal. Use this section, like this mobile landing page does, to tell your story, establish your authority in your industry, and tell people why you’re the best person to solve their problem.

Fitness mobile landing page example

What we like

This page doesn’t take any chances with its CTA button by placing it above its headline and description. By doing this, you can ensure that the button won’t be pushed down too far, even on the smallest devices. Another similar strategy is to place your button in an alert bar at the top of the page. That way, it’s always in view no matter where someone scrolls on the page.

Another thing to like about this page is all the testimonials. You can talk up your business and product all you want, but people will always take your words with a grain of salt (you’re not going to say anything bad about your own business). That’s why you should always include a few reviews from happy customers to back up your claims and add some legitimacy to your offer.

Workshop mobile landing page example

What we like

When someone views your landing page on mobile, your page content is often moved into a single column. This can stack images on top of your headline and CTA button, pushing those important pieces out of view. I great way to get around this is to make your image a background, like this page does. That way, your copy stays at the top while still keeping your image in view.

Once someone understands your offer, their next question is often “is this for me?” They likely still have some doubts about whether your product or service will really solve their problem. That’s why this page has a “this is for you if…” section, which explains all the types of people who will benefit from the workshop. Chances are readers will fall into one of these categories, which should remove any doubts about whether the offer is right for them.

Checklist mobile landing page example

What we like

The combination of the background image and the complimentary colors really makes for an attractive hero section. This mobile landing page creator also takes an interesting approach, starting with a question asked by one of her audience members, and then answering the question with her offer. Don’t be afraid to get creative and test different landing page concepts. You never know what your audience will react to.

This page also does a good job of including social proof. We already talked about how powerful testimonials are. But if you really want to hammer home just how much your customers love you, grab some quotes off social media like this page does. These testimonials come across as more authentic. People loved the service so much that they posted about it on social media without having to be prompted.

Free guide mobile landing page example

What we like

This mobile landing page is another example of fitting all the important elements right in the opening screen. The headline and description perfectly sum up the offer, and the lead gen form and CTA button are there to collect users' information. Visitors don’t have to scroll if they don’t want to, which should boost conversions.

Another way to get people to click on your offer is to establish the problem the reader is facing. In the case of this page, the problem it’s trying to solve is that most landing pages underperform. So it states that right under the hero section. If someone lands on this page and their landing page isn’t driving the results they want, they’ll read this section and start relating to what the writer is saying. After the problem is established, the free guide is presented as the solution.

How to build a mobile landing page

Building and designing a mobile landing page is easier than you think. In fact, when you design your page with Leadpages your page will automatically be mobile-friendly. That’s because all 250+ Leadpages templates are responsive and display perfectly on smartphones and tablets.

However, you can take things one step further inside the Drag & Drop Builder. Leadpages lets you create device-specific sections of your landing page. That means that you can create one hero section that appears for desktop users and another that appears only for mobile users. This way, you can customize the experience for visitors based on the device they’re using to access your page.

With that all said, here are the steps to create a mobile landing page:

1. Choose your mobile-friendly landing page template.
2. Customize the design by adding your own text and images, adjusting the colors, and adding/removing sections.
3. Click “Preview” to see how your site displays on desktops, tablets, and smartphones.
4. Create device-specific sections for any sections that aren’t displaying exactly how you want them to. Here’s a quick video that goes over how to create device-specific sections in Leadpages.

Mobile landing page best practices

Okay, so now that you’re ready to create your own mobile landing page you’re probably wondering what you should include to provide the best experience for users. Here are five tips to maximize your mobile conversions.

Create a separate mobile landing page

A landing page that looks great on a desktop won’t necessarily work on a mobile device. So, it’s best to have a separate page for mobile users. As mentioned above, if you’re using Leadpages the easiest way to do this is to create device-specific sections. That way, you can easily optimize each section of your page to display correctly no matter what device is being used, which essentially creates a unique page for mobile users.

Make sure your headline, description, and CTA appear in the first fold

When your page is converted to a mobile page, images can get stacked on top of text and important elements often get pushed down the page. While this is fine in most cases, when it comes to your headline, description, and CTA button, you want to try your best to make all these appear on that first screen.

For example, let’s say an image gets stacked on top of these elements. If that’s the first thing users see, and they don’t have any context for the image, they might click away. So make sure to to ensure that the first screen immediately delivers the message you want, and offers a way for people to sign up without having to scroll too far down the page.

Limit and optimize your images

Images play a big part in selling your products and services. However, they can cause some challenges for mobile landing pages.

First, remember that when you have an image displaying beside text on your page, that image will get stacked above or below the text when it’s displayed on mobile. This may or may not work for your page, and in some cases you might be better off just removing the image on the mobile version.

To avoid this issue, try including images as backgrounds. That way, the images still appear beside or behind the text, rather than above or below.

You’ll also want to compress your images as much as possible. Mobile devices aren’t as powerful as desktops, so too many large images could slow down your page load time and hurt your conversion rate.

Use large text and buttons

One thing to keep in mind is that mobile screens are a fraction of the size of desktop monitors. So, you might find that when you open up your site on mobile some of your text is hard to read. The easiest way to solve this is to simply increase the text size on your mobile landing page.

The same goes for your CTA buttons. Clicking with your thumbs is a little more difficult than clicking with a mouse. If your button is too small it might be hard to press, so you’ll want to make the button nice and large to ensure there aren’t any issues. This also makes your button text easier to read.

Keep your lead generation form super simple

Long forms are annoying to fill out on any device—but especially on a smartphone. So, keep your form as short as possible. Ideally, only ask for someone’s email and maybe their first name if that’s absolutely necessary.

Sure, more information is great, but you don’t want it to come at the cost of a conversion. Once someone is in your sales funnel and more familiar with your brand you’ll have opportunities to collect additional information from them.

Want to build better landing pages?

Download The Complete Landing Page Optimization Checklist to learn what you need to include to maximize your conversion rate.

Mobile landing page templates

Ready to build your own mobile landing page? It’s surprisingly easy with the right template. Here are three Leadpages templates that are perfect for your mobile landing page.

Professional services mobile landing page template

This template is ideal for any service-based business. The headline, description, and CTA button all fit on the first screen, and there are sections for services, rates, and a bio.

Free opt-in mobile landing page template

If you’re looking to give away a lead magnet then this template is for you. This short and sweet design features a hero section and a “What’s Inside” section, both of which look great on all devices.

Fitness mobile landing page template

While this template was built with fitness trainers in mind, this template can be customized for a wide range of businesses. There’s space for a bio, your methodology, and testimonials.

Build your mobile landing page today

As you can see, with the right tools and templates, building a high-converting mobile landing page is actually pretty easy. Even better, Leadpages has everything you need to launch your page fast, and you can try it risk-free.

Enjoy a 14-day free trial of Leadpages and create your mobile landing page today.

Stay One Step Ahead of Your Competitors

Subscribe to the Leading the Way newsletter to get the latest marketing news and insights delivered straight to your inbox.

Sign up