Product Landing Page Examples: Discover How Top Brands Promote and Sell Their Products

What is a product landing page?

A product landing page is a page that’s sole focus is promoting a specific product, either physical or digital. Generally, the page will include information about the product, its benefits, customer testimonials, and a checkout that allows visitors to purchase the product.

These pages are perfect to use with paid ad campaigns. Since they only talk about the product in question and guide user toward a purchase, they have a much higher conversion rate than a standard web page, which helps increase your return on ad spend.

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Step-By-Step Guide to Creating a High-Converting Product Landing Page

A well-designed product landing page serves as a powerful tool to drive conversions by capturing visitor attention and leading them seamlessly to a purchase decision. Here’s a step-by-step walkthrough to help you create a landing page that effectively converts visitors into customers:

Define Your Goal and Audience

Before designing your landing page, establish a clear goal. Are you looking to sell a product, capture emails, or promote a specific offer? Identify your target audience to tailor the language, visuals, and overall experience accordingly. A clear, focused goal is essential for crafting a high-converting page that resonates with visitors and drives action.

Craft a Compelling Headline

Your headline is the first thing visitors see, so it should clearly communicate the main benefit of your product. Focus on the value the product brings to the customer. For instance, instead of saying "New Fitness Tracker," try "Achieve Your Fitness Goals Faster with Our All-in-One Tracker." The goal is to grab attention and convey value within seconds of arrival.

Create Persuasive Product Descriptions

Use concise, engaging copy that highlights the product’s benefits over its features. Break up long descriptions with bullet points for readability, and emphasize how the product solves a problem or fulfills a need. Avoid technical jargon—keep it simple and focus on the benefits that matter most to the customer.

Incorporate High-Quality Visuals and Media

Visuals can significantly impact conversions, so include professional images, videos, or 3D models of the product in action. Show different angles, use cases, or variations if applicable. Videos are particularly powerful; a short explainer video can boost engagement and help potential buyers understand the product quickly.

Add Social Proof and Testimonials

Testimonials and user reviews add credibility and reassure potential buyers. Include quotes, ratings, and any impressive stats that demonstrate satisfaction. If possible, incorporate recognizable logos, endorsements, or case studies that prove your product’s effectiveness. Authentic reviews add trust and reduce hesitation, especially for first-time buyers.

Design a Clear Call-to-Action (CTA)

The CTA is a crucial element—make it clear, action-oriented, and easy to find. Use language that encourages action, such as "Buy Now," "Get Started Today," or "Claim Your Discount." Position it prominently above the fold and repeat it throughout the page to make it accessible as users scroll. Ensure that the CTA button stands out visually (e.g., contrasting colors or bold fonts).

Optimize for Mobile and Fast Loading Speeds

Since mobile traffic accounts for a large portion of web visits, your landing page should be responsive and load quickly on all devices. Slow-loading pages increase bounce rates and lead to lost conversions. Compress images, limit large files, and simplify animations to ensure a smooth, fast experience across devices.

Add Conversion-Boosting Elements (Optional)

Consider adding elements like limited-time offers, countdown timers, or exit-intent popups to create urgency and encourage quick action. A discount countdown or a message like "Only 3 Left in Stock!" can be effective in pushing visitors toward conversion. Use these tactics sparingly to avoid overwhelming or distracting users.

Optimizing Your Product Landing Page for Higher Conversion Rates

Creating a product landing page is just the start; continuous optimization is key to achieving the best results. Here are some strategies to enhance conversion rates:

A/B Test Key Elements

Experiment with different variations of your landing page to see what works best. A/B testing can be used to test headlines, images, CTA button colors, and even page layouts. For example, try different product images or rephrased CTAs and track which version yields a higher conversion rate. Small adjustments can make a significant difference.

Leverage Data Analytics

Use tools like Google Analytics or heatmaps to gather insights into visitor behavior. Track metrics like bounce rate, session duration, and click-through rates on CTAs. Analytics can reveal areas of friction where visitors lose interest, allowing you to make targeted adjustments to retain them and improve conversion potential.

Refine Messaging Based on Audience Feedback

Listening to customer feedback can be a goldmine for landing page improvements. If users frequently ask about specific product features or benefits, consider emphasizing those points in your description. Regularly update testimonials, showcase new reviews, and address any common questions to keep the page fresh and relevant.

Improve Trust Signals

Adding trust indicators like security badges, guarantees (e.g., “Money-back Guarantee”), and clear shipping and return policies can reduce purchase hesitation. Trust signals are particularly important for first-time buyers, as they alleviate concerns around product quality, transaction security, and post-purchase support.

Simplify the Checkout Process

If the landing page includes an embedded checkout, make the process as seamless as possible. Use a single-page checkout format if feasible and avoid asking for unnecessary information. The fewer clicks it takes to complete the purchase, the higher the likelihood of conversion.

What’s the average conversion rate of product landing pages?

The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average product landing page conversion rate is 8.6%.

Keep in mind that the majority of landing pages are lead generation pages that only ask for an email in exchange for a free offering (known as a lead magnet). These pages will always convert higher than a product landing page because there’s no purchase involved. As soon as you ask someone to buy something you can expect a lower conversion rate. However, product landing pages are critical, as they are where you convert leads into customers and generate revenue for your business.

Pool course product landing page example

What we like

This simple but effective landing page does a great job of showcasing everything that’s included in the course. Visitors immediately see everything they’ll learn and discover some helpful coupons they’ll receive as soon as they sign up.

There’s also a frequently asked questions section at the end of the page to answer any lingering questions users might have. This helps remove any doubts and gives visitors all the information they need to make a purchase.

Meal plan product landing page example

What we like

A great way to start off your product landing page is with an image of your product. If you have a digital product then it’s a good idea to create a cover for it, like this landing page has done. This makes the product seem more tangible—people feel like they’re actually receiving something, rather than just a mysterious digital entity.

Another thing going for this page is that it offers two different options (in this case meal plans). Everyone has different needs, so if you can offer multiple variations of your product to fit different use cases you’ll generate more conversions.

Online course product landing page example

What we like

You only have a few moments to capture people’s attention before they click away to something else. So, use your hero section (the first fold of your product landing page) to sum up your offer and tell people why they should buy your product. This page does an excellent job of telling visitors everything they need to know about the product, along with the benefits.

Good testimonials are one of the most important pieces to selling a product, as they let users hear from their peers why it’s worth buying. This page includes reviews and comments taken from social media and direct message conversations, which makes them appear more authentic than standard testimonials.

Finally, the landing page highlights some bonuses that are included with the product, which heightens the value and gives visitors even more incentive to buy it.

Coaching program product landing page example

What we like

We just talked about the importance of testimonials. But do you know what’s even better than a written testimonial? A video testimonial. This product landing page features several videos of real customers sharing their experience and results with the product. Not only do visitors now have a powerful story from one of their peers, but they can also see just how happy and excited people are about this product.

It’s important to talk about what your product will do for people right away, but you should show them where they will be after they’re done using it. By analyzing successful product landing page examples, you can refine your approach to address your audience’s needs more effectively. This page helps users imagine how much better their life will be like when they complete this program. There really isn’t a much better way to sell a product than that!

Ebook product landing page example

What we like

When describing your product, you’ll need to talk about features (what it includes), but you should also talk about the benefits (how it solves people’s problems and why they should want it). This product landing page has a section on why you need this ebook, and it includes both features and benefits so visitors get the full picture of how this book will improve their life.

The page also has a detailed bio of the author. If you’re selling an information product, make sure to include a small section about your story, credentials, and why you’re qualified to talk about this topic. That way, prospective customers have confidence that you’re the right person to help them solve their problems.

Toolkit product landing page example

What we like

A great design with just the right amount of flair can go a long way toward selling your product. This landing page finds that balance, with some eye-catching colors that capture people’s attention as soon as they land on the page. Remember, don’t be afraid to get creative with your design, as long as the page doesn’t get too cluttered.

This page also uses a simple but effective trick: it includes the old price crossed out and the new (lower) price below it. It’s a small detail, but right away people feel like they’re getting a bargain, which helps remove any objections to the price.

Business incubator product landing page example

What we like

When visitors read your copy you want them to start nodding along with what you’re saying. This product landing page definitely achieves that with its “Does this sound like you?” section. As soon as people see that they fit into one of the archetypes the page describes they immediately know that this product was designed for them and their unique problems.

One thing this page includes that none of our other examples do is case studies. Positive reviews are great, but if you can dive deep into your customer's experience, both before and after using your product, and provide results that’s a really powerful marketing piece that’s sure to encourage more conversions.

Steps to create a product landing page

Building a product landing page is surprisingly easy. In fact, with the right tools you can publish it in a day or less. Here’s how:

Finalize your product details

So, you have an awesome product that you know your audience is going to love. That’s great! But before you start building your landing page you’ll need to sort out a few details. Here are a few questions you should ask yourself:

• What are you going to charge for the product?
• Is it a one-time fee or will there be monthly payments?
• Do you want to offer a free trial or a money-back guarantee?
• How will you deliver your product?

Once you have all this figured out you’re ready to move on to the design phase.

Select a Product Landing Page Template

Creating a landing page no longer requires coding skills or web design expertise. With the availability of landing page templates, you can quickly create a high-converting page, even if you don’t have a lot of experience.

Leadpages offers over 250 templates, including options designed specifically for promoting and selling products. Each template is designed using the latest conversion best practices and displays perfectly on desktops, tablets, and mobile devices.

Personalize Your Page

Every Leadpages template is fully customizable, allowing you to add your unique style to the design. Alongside incorporating your own text and images, consider the following changes:

• Add your logo
• Adjust the colors to align with your brand palette
• Add or remove sections as needed

All of this can be done with a few clicks of your mouse.

Drive Traffic to Your Page

After you publish your page it’s time to send traffic to it so you can start generating sales.

Begin by identifying your target audience, such as their demographics, geographical location, and interests. Once you've defined your audience, creating a paid advertising campaign is probably the quickest way to get traffic to your page.

Meta ads and Google ads are the two most common choices, and they let you target the people who are most likely to buy your product. However, there are plenty of advertising options available, so do your research and find the right one for you.

Additionally, you can:

• Share the page across your social media channels.
• Send an email announcement to your subscribers.
• Utilize pop-ups and alert bars on your website to let visitors know about your new product.

Product landing page best practices

Need a landing page for your new product? Make sure to follow these best practices to maximize your results.

Highlight your visitor’s pain point

Most users come to your product landing page because they have a problem. Maybe they want to build an online business but don’t know how, perhaps they’re not as healthy as they want to be, or maybe they just need a recipe for their next dinner party.

Whatever they’re struggling with, make sure to touch on it in your copy. It might seem a little mean to remind them of their problem, but what you’re actually doing is telling them this landing page is for them. They’ll start nodding along with your copy, thinking “That’s exactly what I’m going through.”

If visitors feel like you understand their problem, they’ll be more likely to take you up on your solution (your product).

Focus on the benefits

When talking about your product it’s easy to fall into the trap of talking about its features. And while these are worth mentioning, you’ll sell a lot more of your product if you talk about benefits.

So, what’s the difference between features and benefits? Features are things your product has or does, while benefits are ways in which your product makes life easier or better for those who buy it. To put it simply, products are the “what” and benefits are the “why”.

For example, your online marketing course might teach people how to target the right audience with their online ads. That’s great, but why is that important? That’s where the benefit comes in. The benefit is that by targeting the right audience you’ll increase your conversion rate, leading to more leads, sales, and revenue.

For every feature, make sure to describe the benefit so readers know why it’s important.

Include testimonials

You can talk all you want about how great your product is, but visitors will always take everything you say with a grain of salt. And of course they should—it’s your product. So, make sure to include some testimonials from past and current customers.

As people read through your product landing page they’ll likely be thinking “Does this really work?” Just one or two positive reviews can ease those doubts and make them feel better about doing business with you.

The easiest way to get testimonials from your customers is to simply ask for them. You can reach out to customers who you know are enjoying your product or include the ask in your follow-up email sequence.

Answer common questions

Visitors to your product landing page won’t just have doubts, they’ll also have questions. And if you don’t answer all those questions they might be hesitant to pull the trigger.

After you’re done writing your sales copy, think of any questions potential customers might ask that you left unanswered. You might choose to work some of these into your original copy, but anything else you can include in a frequently asked questions section near the end of your page.

This is a great opportunity to give people the bit of final information they need to feel confident about making a purchase.

Break down the value

You don’t just want to justify the price of your product—you want to show users why they’re getting a great deal.

If your product contains multiple components, break down the value of each component and then total it up and compare it to the actual price of your product (this is assuming the price of your product is less than the total value of your offer).

Price is one of the biggest hangups people will have about your product, so if you can show them they’re actually paying less than the expected value you should increase your conversions.

Offer a guarantee

The final objection you’ll need to remove is the biggest worry everyone has about a product: will it actually work for them? Everyone’s scared about paying for a product, only to find out it doesn’t solve their problem and now they’re stuck with something they don’t want.

That’s why offering some sort of money-back guarantee or return policy is so important. Sure, you don’t want to be handing out a bunch of refunds. But if you’re confident in your product and you know it works then you shouldn’t have anything to worry about.

While you’ll end up processing a few returns, the money you’ll make because you included a guarantee should far outweigh that.

Send the right people to the page

More than any other type of landing page, who you send to your product landing page has a major impact on its success. Because visitors have to make a purchase to convert, there will be a lot more resistance. So, you need to ensure they’re ready to take the step from lead to customer.

While paid ads allow you to target demographics that are interested in your product, they’re still unfamiliar with your brand. That means that even if your product addresses their needs they might not feel comfortable buying from you.

This is why the best people to send to your product landing page are those who already know you. These are people who have downloaded one of your lead magnets or subscribed to your email list. Take the time to nurture these leads and build a relationship with them, then when they have all the information they need to make an informed decision send them to your product landing page.

Want to build better landing pages?

Download The Complete Landing Page Optimization Checklist to learn what you need to include to maximize your conversion rate.

Product landing page templates

Building a successful product landing page is easier than you think. With the right template, you can have your page up and running in 30 minutes or less. Here are four templates to consider for your next project.

Physical product landing page template

This is an ideal template to promote both a physical or online product. It features sections for benefits, testimonials, and frequently asked questions.

Creative product landing page template

This short and sweet template is perfect for any online product. It has everything you need, including sections for features and testimonials, and there's even a Stripe checkout right on the page.

Online course landing page template

Promoting an online course? Then this is the template for you. There’s room to showcase what’s included in the course, spots for reviews, and a section for your bio.

Fitness product landing page template

While it was designed with fitness programs in mind, this template can be easily altered to suit all kinds of products. It features an About section, room for positive reviews, and a Stripe checkout.

Ready to build your product landing page?

Creating a product landing page can seem daunting at first, but it doesn’t have to be. With Leadpages you can easily create a high-converting page—even if you don’t have any coding or web design experience.

Try Leadpages free for 14 days and build your product landing page today.

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