Optimizing your landing page for mobile devices isn’t just a ‘nice to have’—it’s a must if you want to maximize your conversions. So, how do you build a page for smartphones and what are the mobile landing page design best practices you need to follow?
We’ll fill you in on everything you need to know and introduce a new Leadpages tool that makes designing mobile landing pages easier than ever.
Chances are, if someone is viewing your landing page they’re doing so on a smartphone or tablet. According to recent stats, over 60% of all web traffic comes from mobile devices, and that number is only climbing.
So, why is that important? Because if your page doesn’t display properly on the device people are using they’ll likely leave your page and never come back.
The average mobile conversion rate is around 2.49%, while desktop rates hover at 5.06%. That's a significant gap, often due to poor mobile optimization. Visitors on mobile expect quick, seamless experiences—if your page is clunky or slow, they'll leave before even engaging. In fact, 73% of web designers say non-responsive design is a top reason why visitors leave a website.
Mobile landing page design isn’t just about looking good, it’s also about optimizing your page for conversions and ensuring you offer the best experience possible for leads and customers.
esign experience.
Create high-converting landing pages and take our conversion tools for a test drive—all risk-free. Try Leadpages free for 14 days.
Following the steps above will ensure your landing page looks great on every device. However, there are a few extra steps you can take to optimize your page even further.
Here are some best practices that will help you deliver the best mobile landing page experience possible:
Many marketers make the mistake of designing their landing pages for desktop first, then attempting to adapt them for mobile. The problem with this approach is that it often results in a cramped, awkward user experience on smaller screens.
The data is pretty clear that the majority of people access the internet on mobile devices, so unless you know for certain that your audience primarily uses desktops it makes sense to take a mobile-first approach. Start by optimizing your landing page for smartphones, then adapt it for tablets and desktops after.
While responsive pages are designed to work well on all devices, that’s not always the case. Sometimes when you shrink a page down on a mobile screen it just doesn’t display correctly. In this case, you’ll want to create a version of your landing page specifically for mobile.
Leadpages lets you create device-specific sections that only display on certain devices. This allows you to create different versions of your page for different devices to ensure it always looks great no matter what people are viewing it on.
When it comes to mobile, less is more. Mobile screens are limited in size, so it's crucial to avoid overwhelming visitors with too much content. Keep your landing page focused on a single, clear goal and get your point across quickly.
Here are a few tips:
Everything gets smaller on a smartphone, and that includes your text. You’ll want to make sure your site remains legible when displayed on a smaller screen, so that might mean bumping up your font size.
This goes for your CTA text as well. Make sure this is big, bold, and easily readable so people know how to take the next step.
Think about how people use their phones—most of them scroll and tap with their thumbs. That means your mobile design needs to be thumb-friendly. Place important elements like buttons and forms within easy reach of users’ thumbs, typically in the lower half of the screen.
Here are a few more things to keep in mind when designing your page:
Images are great for capturing attention and conveying your message quickly, which is important on mobile. However, too many images can slow down your page. This is especially true with mobile devices, which don’t have the same computing power as desktops.
Because of this, be conscious of how and where you use images. You’ll also want to compress your images as much as possible to keep your load times down.
The thing about mobile landing page design is you often don't know what works until you try it. Just like anything in marketing, sometimes what “works” is completely counterintuitive to what should work. So, once your landing page is launched perform some A/B tests to really dial in your content for your audience.
Here are a few things we recommend testing:
Remember, there’s always room for improvement. Continuous testing ensures your landing page is always aligned with the unique needs of your audience.
Okay, that’s all well and good, but how do you design a mobile landing page? Luckily, Leadpages’ responsive editing makes it super easy.
With this tool, you can now preview what your page will look like on desktop, tablet, and mobile right in the builder. Start by choosing a template and then customize it in the Leadpages landing page builder. Then select the desktop, tablet, or mobile icon to view and edit your page on each device. Continue to make changes in that view to get your page looking exactly how you want it to.
Tip: Create device-specific sections to gain even more control over how your page looks on different devices.
The entire process takes as little as 30 minutes and requires no coding or web d
Mobile landing page design doesn’t have to be complicated. In fact, Leadpages makes it easy. Jump into the landing page builder to try the new responsive editor. Or if you’re new to Leadpages sign up for a 14-day free trial to test it out for yourself.
Create high-converting landing pages and take our conversion tools for a test drive—all risk-free. Try Leadpages free for 14 days.
Create web pages, explore our integrations, and see if we're the right fit for your business.
Create web pages, explore our integrations, and see if we're the right fit for your business.
