Visitor Intelligence
Know who's on your pages.
Before they fill out a form.
Identify companies. Enrich leads. Score every visitor against your ICP. Then personalize the page they're looking at, automatically. Only Leadpages connects all four in one platform.
2,000+
Visitor IDs per month at Grow
0-100
ICP score on every visitor
$0
Extra tools to buy
ICP Score
Strong ICP match
Marketing agency, decision-maker role, team size fits Growth plan
Why Leadpages
Other tools identify visitors. Only Leadpages acts on what it finds.
Most visitor ID tools hand you a spreadsheet of company names. Leadpages identifies the visitor, scores them, personalizes the page they're looking at, and optimizes toward conversion. One closed loop. No exports, no separate tools, no manual steps.
| The old way | Leadpages |
|---|---|
| Identify visitor | Identify visitor ✓ |
| Export to spreadsheet | Score against your ICP ✓ |
| Import to personalization tool | Personalize page in real time ✓ |
| Manually set up A/B test | Auto-optimize which version converts ✓ |
| 3 tools, 3 logins, $52K-118K/yr | One platform. $99/mo. |
What's Built In
Identify. Enrich. Score. Personalize. Recognize.
Identity Resolution
Identify anonymous visitors by company, role, and size — no form required. The pixel is already built into every page you publish.
Lead Enrichment
10+ data points added to every form submission before it hits your CRM. Your rep sees the full picture on the first call.
ICP Scoring
0–100 score on every visitor. Know buyers from browsers instantly.
Real-Time Personalization
High-ICP visitors see enterprise messaging. Everyone else sees self-serve. Same URL, zero flicker.
Return Visitor Recognition
Track the full journey across visits. Return visits don't consume credits.
How It Works
Three steps. Nothing to install.
Publish your page.
Pixel is built in. Nothing to install.
Visitors get identified and scored.
Real-time resolution + ICP scoring. Results in your dashboard instantly.
Act on what you see.
Enrich leads. Personalize pages. Route high-ICP visitors to sales. Shift ad budget to what works.
What You're Replacing
$52,000/yr in separate tools. Or $99/mo, built in.
Leadpages
$1,188
/yr
All of the above. One platform.
Plans
Every plan includes Visitor Intelligence.
Grow
$99/mo
- ✓2,000 visitor IDs/mo
- ✓1,000 lead enrichments/mo
- ✓25 integrations
Optimize
$199/mo
- ✓5,000 visitor IDs/mo
- ✓2,500 lead enrichments/mo
- ✓125 integrations
- ✓In-editor heatmaps
- ✓Performance alerts
Scale
$399/mo
- ✓10,000 visitor IDs/mo
- ✓5,000 lead enrichments/mo
- ✓300+ integrations
- ✓In-editor heatmaps
- ✓Performance alerts
Shared across all plans: ICP scoring, audience segments, A/B testing, Smart Traffic, heatmaps, full optimization loop. No traffic caps.
Built For
For performance marketers
You spend $10K+/mo on ads and report on clicks, not pipeline quality.
Visitor Intelligence scores every visitor against your ICP by campaign source. You see which spend attracts buyers, not browsers.
Reallocate budget based on visitor quality, not vanity metrics.
For sales-led teams
Your SDR spends more time researching leads than talking to them.
Every form submission arrives pre-enriched: company, role, tech stack, intent signals, ICP score. Full context before the phone rings.
First call in 2 minutes. Full context. No manual research.
For conversion-obsessed marketers
Enterprise and SMB visitors land on the same page. Your conversion rate shows it.
Personalization rules swap content by visitor segment. Auto-optimization learns which version converts best. One URL, multiple experiences.
Higher conversion on your highest-value traffic. Automatically.
Questions
Every day without this, qualified visitors leave your pages unnamed.
You already paid for the click. See who clicked.
Cancel anytime.
What teams are saying
Teams that switched to Leadpages for visitor intelligence.
[Name]
Marketing Director, [Company]
[Name]
Head of Growth, [Company]
[Name]
VP Sales, [Company]