4.3 ★ on G24.5 ★ on Capterra400K+ served since 20129.1M+ leads/mo

The AI landing page builder CRO platform.

Trusted by teams at

On the page

Landing pages that improve themselves with A/B testing, Smart Traffic and more.

Describe what you sell and get a finished, on-brand page in seconds.

Test a new headline against your page, both versions live on a 50/50 split.

See which version converts, backed by heatmaps and scroll depth.

Beyond the page

Connect your email marketing, CRM, ads, and analytics.

One page becomes a full website, every page sharing one nav and footer.

Routines run the busywork on a schedule: blog posts, A/B tests, reports.

The whole site becomes an ad set. Every size, every platform, in one pass.

Landing page templates that look
designed, not generated.

From layout and typography to imagery and conversion structure, every page starts polished and ready to publish.

Build your page

500K+ generated pages are live

A generated landing page for a personal finance platform
A generated landing page for an orthopedic clinic
A generated landing page for an AI camera monitoring product
A generated consultancy landing page for a people-operations firm
A generated landing page for a landscaping company
A generated landing page for an AI workflow automation product
A generated landing page for an AI finance platform
A generated landing page for a coffee shop
A generated landing page for a guided adventure travel company
A generated landing page for a golf club in Aspen
A generated ecommerce landing page for a supplement brand
A generated ecommerce landing page for a luxury fragrance brand

More than a builder

Everything you need for lead generation and lead capture, built in.

From personalization and ad matching to lead capture, checkout, and AI workflows.

Optimize every page with split testing

Set a goal. Your page tests, learns and improves on its own.

Optimization Score

Variant A2.8%
Variant B3.4%
Variant C3.0%
MCP

Publish to a custom domain or add custom code

Create and publish pages straight from the tools you already work in.

Create more campaign assets without adding more tools

Turn a product or URL into creator-style video ads: real faces, real reactions, ready to run. No shoots, no casting.

Performance+38%

Keep every page consistent with your brand

Bring in your logo, colours, fonts and tone automatically.

Brand kit
ManropeSpace Mono

Personalize experiences to improve conversion rate

Match the page to who they are and the ad they clicked.

Outfit your whole team.

Book a demo
Mark SmithNew lead · Acme
New order$49
HubSpotSalesforceMailchimpKlaviyoSlackStripeShopifyLemon SqueezyGoogle Sheets

Connect your marketing and sales stack

Leads and orders, synced.

Pricing

Start where you are. Scale with the right landing page tools.

A/B testing, Smart Traffic, heatmaps and lead enrichment, on one plan. No traffic caps, no overage fees.

Save 20% with annual billing

Grow

Most Popular

Solo marketers and small teams starting CRO.

$99/mo

Everything in Business, plus:

  • Unlimited traffic
  • Unlimited pages
  • 4 custom domains + SSL
  • A/B testing (manual)Most competitors charge $149+ for the same testing tools
  • Dynamic text replacementMatch ad copy to landing page automatically
  • Manual personalizationShow each audience its own version of a page
  • Anonymous Traffic DetectionDetect anonymous visitors automatically on your pages
  • Lead enrichment (1K/mo)Know who's visiting before they fill a form

Optimize

Growing teams and performance marketers.

$199/mo

Everything in Grow, plus:

  • 6 custom domains + SSL
  • Smart Traffic (AI routing)Auto-sends visitors to the variant most likely to convert
  • Click + scroll heatmapsSee where visitors engage and drop off
  • Auto-personalization
  • Multivariate testing (A/B/C/D)Test up to four variants of a page at once
  • 10 active integrations
  • 24-month analytics

Scale

Agencies, enterprise marketing teams, multi-brand operations.

$399/mo

Everything in Optimize, plus:

  • 10 custom domains + SSL
  • Full auto-optimization loopAI tests and picks winners continuously
  • Cross-page learningWhat wins on one page informs the rest
  • Team seats + workspaces
  • Audit logs
  • 25 active integrations
  • Dedicated CSM

Compare every plan — including Publishing plans from $10/mo.

Watch

See the landing page builder in action

Short walkthroughs of building, testing, and optimizing landing pages with Leadpages — straight from our channel.

See all videos

FAQ

Questions about building better landing pages

Look for an intuitive drag-and-drop editor, customizable templates, responsive design, and mobile-optimized publishing. Strong platforms should also support widgets, popups, pop-ups, CTA buttons, a countdown timer, and flexible contact forms without forcing marketers to rely on a developer for every change.

Costs depend on whether you hire a designer, developer, or agency, or use an AI landing page generator. A dedicated landing page maker can reduce ongoing web design costs because page creation, hosting, editing, and optimization are handled in one platform. More advanced users may still want access to CSS for additional customization. Leadpages plans start at $99/month for Grow, $199/month for Optimize, and $399/month for Scale, each with a 7-day free trial and 20% off annual billing.

Start with what you want the page to accomplish. If you are promoting a lead magnet, collecting enquiries, or running marketing campaigns, prioritize forms, testing, analytics, integrations, and dedicated lead capture pages. If you also manage a large content site, a CMS or WordPress workflow may matter.

The best platform depends on your workflow. Businesses often compare Leadpages, Unbounce, Instapage, Landingi, and ClickFunnels when evaluating campaign-focused platforms. Broader options such as Wix, Squarespace, and Webflow may make more sense when full-site functionality is the priority.

You can build and preview pages before paying, and every plan includes a 7-day free trial with full platform access. Publishing to a live URL, with a custom domain and free SSL, happens on a paid plan. Free landing-page tools exist, but they usually add their own branding, cap your traffic, and leave out A/B testing and integrations.

Start with an AI-generated draft or template, then use a drag-and-drop builder to customize it visually. You should be able to move drag and drop elements, update copy and imagery, adjust forms, and strengthen the main call-to-action without touching code. An AI assistant can also help refine sections, offers, and messaging.

Modern landing page platforms use artificial intelligence and other AI-powered tools to speed up creation and optimization. The best tools go beyond generating a page. They help marketers refine copy, structure, imagery, forms, offers, and the primary CTA before the campaign goes live.

Nothing changes unless you want it to. Your pages keep working. Choose an old or new experience any time. Your price stays the same.

Effective conversion optimization starts with a clear offer and an obvious next step. Simplify forms, remove unnecessary distractions, improve messaging, and add relevant testimonials or other social proof where they help reduce uncertainty. Use heatmaps to understand visitor behaviour and identify areas worth testing.

Yes. Connect landing pages with Google Analytics, Google Ads, and Meta Pixel so you can understand where visitors come from and which campaigns generate results. These integrations can connect ad activity with on-page behaviour and downstream conversions.

Look for integrations with the systems where your leads and customers already live. Common examples include Mailchimp, HubSpot, Salesforce, Zapier, and Shopify, along with platforms such as GetResponse, Brevo, Omnisend, AWeber, and MailerLite.

Depending on the campaign, useful elements can include quizzes, chatbots, lead capture forms, video, FAQs, and subtle animations. If you sell online, you may also connect pages to an online store, create focused product pages, or send visitors into a dedicated checkout experience.

Check whether the platform lets you publish a real page, capture leads, connect your marketing stack, measure performance, and remove platform branding. Also consider whether you can create supporting creative tools such as Canva and connect it to the rest of your campaign workflow. Ultimately, we do offer 7 days free platform access.

Your next page is one prompt away.