Marketing that compounds.

Conversion Optimization

Landing Page Optimization Is a Math Problem, Not a Design Problem

Landing page optimization has become a design argument. The changes that actually move conversion rate are math: page speed, form friction, and message match.

AI

The AI tools your team bought in 2024 are about to underperform

Two vendor cohorts are diverging. One bolted AI onto a 2020 product. The other rebuilt around it. Three tests to tell which one you're paying for, and which line items get cut first.

Revenue Per Visitor (RPV): Benchmarks, Formula, and Why Your CFO Cares

Revenue per visitor (RPV) turns traffic into unit economics. Get the formula, 2026 benchmarks for B2B SaaS and ecommerce, RPV vs conversion rate, and how to raise it. Free calculator included.

Digital Marketing

8 Best Customer Acquisition Channels for Sustainable Growth

You don't need to market everywhere. You need the right channels, a focused conversion system, and a clear way to turn attention into qualified leads and paying customers.

Agentic is not a feature. It's a foundation.

Every platform now claims agentic. Almost none rebuilt for it. Here is the one question that tells them apart.

Product

We Built an MCP Server for Leadpages. Here's What It Unlocks.

Leadpages is the only landing page platform with a remote MCP server. Here's what it does, what it doesn't, and why we shipped it now instead of waiting.

Conversion Optimization

Landing Page Personalization for Paid Traffic: A Practical Guide

Five signals worth personalizing on a paid landing page, what to skip, and how to do it without a Clearbit contract or a dedicated CRO specialist.

Conversion Optimization

How AI-Powered A/B Testing Works for Paid Traffic

Multi-armed bandit testing routes each visitor to the variant most likely to convert for them. Here's how it works, where it beats traditional A/B testing, and the trade-offs to know.

Conversion Optimization

Best CRO Platforms for Growing Teams in 2026

Eight CRO platforms compared, ranked by fit for growing marketing teams without an enterprise budget or a dedicated CRO specialist on staff.

Lead Generation

How Data Enrichment is Redefining Digital Marketing

Learn how data enrichment is changing digital marketing and giving businesses the insights they need to provide personalized experiences for their audiences.

Product Updates

Ask Claude. Launch Your Landing Page. Leadpages MCP Is Here

Build a landing page without opening Leadpages — from your phone, in a chat, while you're still in the meeting. The Leadpages MCP is now available in Claude and ChatGPT, and it reads your brand off your existing site to build on your own colors and fonts.

Product Updates

Heatmaps Are Now Built Into Leadpages

Your dashboard tells you how many people visited and how many converted. It doesn't tell you what everyone else did. Heatmaps, now built into the Leadpages editor, show where people click, how far they scroll, and where they spend their time.

Product Updates

A/B Testing (and Smart Traffic) Are Already Included in Your Leadpages Plan

Most people don't know A/B testing is already included in their Leadpages plan, so it sits there unused. Here's how to run your first split test, grade your page against a real conversion goal, and let Smart Traffic route visitors to the winner automatically.

Landing Pages

The 2026 Site Builder Shortlist for Teams Running Paid Traffic (Ranked by Time-to-Launch)

A shortlist of the major site and landing page builders, ranked not by feature count but by how quickly a paid-media team can go from finished ad copy to a live, traffic-ready page.

Product Updates

First Look: The New Leadpages Page-Building Experience

We rebuilt how you start a page — less "pick a template and fill it in," more "tell someone what you need." Meet Piper, the agent inside Leadpages that reads your brief back before she starts building.

Product Updates

New in Leadpages: Build an Entire Website From One Prompt

You can now build a whole website in Leadpages from a single conversation — every page, the nav, header and footer, all connected, in under five minutes. And unlike other AI site builders, every page comes with A/B testing and conversion tools already built in.

Lead Generation

Cultivating Connections: How Local Lead Generation Unlocks Community-Centric Business Growth

Boost your business with local lead generation strategies that attract nearby customers, increase conversions, & drive growth.

Lead Generation

Transforming Curiosity into Customers with Revolutionary Lead Generation Ideas

Explore powerful Lead Generation Ideas to attract qualified prospects, boost conversions, & grow your sales pipeline with proven marketing strategies.

Lead Generation

Revolutionary Strategies on How to Generate B2B Leads

Learn How to Generate B2B Leads with proven strategies like targeted outreach, SEO, content marketing, & data-driven campaigns.

Conversion Optimization

The CRO Program Your Conversion Rates Actually Deserve: A Leader's Guide to Conversion Rate Optimization That Outlasts the Trends

Most conversion rate optimization efforts stall at the "we ran a few A/B tests" stage. Here's how marketing leaders can build a CRO program that compounds — with the conversion rate formula, a worked ROI example, the org structure and measurement discipline to match, and answers to the most common CRO questions.

AI Writing

The Ultimate Guide to AI Content Writing and Autonomous Content Operations in 2026

A practical comparison of ChatGPT, Claude, Gemini, and DeepSeek for real AI content writing — drafts, tone, structure, and long-form coherence — plus the model stack we've found works best. Spoiler: it's a combination, not a single winner.

Conversion Optimization

Your blended RPV is hiding your worst channel

A blended revenue-per-visitor number is an average, and averages hide your worst channel. How to segment RPV by channel, find your volume tax, and kill the assist defense.

Landing Pages

The 2026 Site Builder Shortlist for Teams Running Paid Traffic (Ranked by Time-to-Launch)

A shortlist of the major site and landing page builders, ranked not by feature count but by how quickly a paid-media team can go from finished ad copy to a live, traffic-ready page.

Product Updates

First Look: The New Leadpages Page-Building Experience

We rebuilt how you start a page — less "pick a template and fill it in," more "tell someone what you need." Meet Piper, the agent inside Leadpages that reads your brief back before she starts building.

Product Updates

Leadpages Has a Fresh New Look

We've spent this year rebuilding the parts of Leadpages you touch every day. Here's what's changing — a cleaner editor, an AI that builds with you, and more templates — and what you need to do about it (nothing).

Product Updates

First Look: Ad Builder Is Live in Beta

A landing page on its own isn't a campaign — you still need the ads that point at it, in every size, for every platform. Ad Builder closes that loop: feed it a published page and get a full, on-brand ad set back.

Product Updates

New in Leadpages: Build an Entire Website From One Prompt

You can now build a whole website in Leadpages from a single conversation — every page, the nav, header and footer, all connected, in under five minutes. And unlike other AI site builders, every page comes with A/B testing and conversion tools already built in.

Product Updates

New in Leadpages: Multi-Step Forms

A long form gives visitors an easy reason to leave. Multi-step forms ask the same questions, just a few at a time — here's how to set one up, and how to split your fields for the best odds of a finished submission.

Landing Pages

From Brief to Live in 24 Hours: The Same-Day Landing Page Playbook for Paid Campaigns

A 24-hour landing page turnaround isn't won on launch day — it's won in the weeks before, when you pre-build everything except the handful of steps that can't be compressed. The hour-by-hour playbook for paid media teams.

Website Personalization

Personalization for Strangers: Tailor Landing Pages When All You Know Is the Ad They Clicked

Almost all personalization advice assumes you know who's visiting. Paid clicks are anonymous — but the click itself carries the targeting data, and that's enough to swap the headline, proof, and offer angle by segment while still measuring the lift with a plain A/B test.

Conversion Optimization

The Paid Traffic Conversion Audit: Find the Leak Before You Redesign the Page

A structured five-point audit framework for diagnosing why paid traffic isn't converting — so you fix the actual leak instead of redesigning a page that wasn't the problem.

Landing Pages

The Campaign Velocity Test: How to Pick a Site Maker When Your Real Job Is Shipping Paid Pages

Most site builder comparisons grade features. This one grades the thing that actually matters to a paid media team: how fast you can ship a conversion-tracked campaign page without a developer. Includes a reusable scoring rubric.

Conversion Optimization

The CRO Program Your Conversion Rates Actually Deserve: A Leader's Guide to Conversion Rate Optimization That Outlasts the Trends

Most conversion rate optimization efforts stall at the "we ran a few A/B tests" stage. Here's how marketing leaders can build a CRO program that compounds — with the conversion rate formula, a worked ROI example, the org structure and measurement discipline to match, and answers to the most common CRO questions.

Landing Pages

The Growth Agent Era: Which Landing Page Decisions You Can Hand to AI — and Which You Can't

AI can get a landing page live. The newer question is what happens after launch — always-on "growth agents" that monitor, test, and personalize. Here's which post-launch decisions you can delegate, and which ones stay human.