Conversion Rate Optimization
Traffic means nothing if it doesn't convert. Tactics, tools, and frameworks to turn clicks into customers — from split testing to funnel analysis.
62 articles
When Paid Campaigns Need a Microsite (Not Another Landing Page)
Some paid campaigns ask prospects to do more than make one decision. Learn when a campaign-specific microsite is the better destination—and how to keep it focused, measurable, and maintainable.
Do You Need a Website or a Landing Page? A Decision Guide for Paid Traffic
Best site builder" and "AI site builder" are the wrong searches if what you're actually launching is a paid ad campaign. Here's how to decide between a full website and a dedicated landing page, based on what the traffic needs to do next.
How to Use Heatmaps to Improve Your Landing Page
Your conversion rate tells you what happened. It does not tell you what the other 950 visitors did. How to read click heatmaps, scroll depth, and attention maps in Leadpages, and turn what you find into a hypothesis you can test.
Landing Page Optimization Is a Math Problem, Not a Design Problem
Landing page optimization has become a design argument. The changes that actually move conversion rate are math: page speed, form friction, and message match.
Your blended RPV is hiding your worst channel
A blended revenue-per-visitor number is an average, and averages hide your worst channel. How to segment RPV by channel, find your volume tax, and kill the assist defense.
Unbounce Pricing in 2026: What Each Plan Costs (and a Cheaper Alternative)
Unbounce starts at $99 a month, but A/B testing doesn't begin until $149 and Smart Traffic not until $249, and every plan caps your traffic. Here's what each tier includes, who it's built for, and a cheaper alternative for everyone else.
Instapage Pricing in 2026: What Each Plan Costs (and a Cheaper Alternative)
Instapage starts at $99 a month, but A/B testing doesn't begin until $199, and every plan caps your traffic. Here's what each tier includes, who it's built for, and a cheaper alternative for everyone else.
ClickFunnels Pricing in 2026: What You're Really Paying For (and a Cheaper Alternative)
ClickFunnels plans run from $97 to $297 a month. Here's what each tier actually includes, what you're really paying for, and when a focused page-first tool does the job for less.
Leadpages Alternatives in 2026: What to Know Before You Switch
Looking for a Leadpages alternative? A straight comparison of the real options, what each does well, where it falls short, and how to choose based on the job you're actually doing.
Landing Page Personalization for Paid Traffic: A Practical Guide
Five signals worth personalizing on a paid landing page, what to skip, and how to do it without a Clearbit contract or a dedicated CRO specialist.
How AI-Powered A/B Testing Works for Paid Traffic
Multi-armed bandit testing routes each visitor to the variant most likely to convert for them. Here's how it works, where it beats traditional A/B testing, and the trade-offs to know.
Best CRO Platforms for Growing Teams in 2026
Eight CRO platforms compared, ranked by fit for growing marketing teams without an enterprise budget or a dedicated CRO specialist on staff.