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Marketing Automation

Put your follow-up on autopilot without losing the personal touch. Automation strategies, workflow examples, and tool comparisons for teams that want to nurture leads at scale.

• Automation strategy and workflows• Email sequences and triggers• Tool comparisons and integrations• Lead nurturing at scale

2 articles

The Growth Agent Era: Which Landing Page Decisions You Can Hand to AI — and Which You Can't
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The Growth Agent Era: Which Landing Page Decisions You Can Hand to AI — and Which You Can't

AI can get a landing page live. The newer question is what happens after launch — always-on "growth agents" that monitor, test, and personalize. Here's which post-launch decisions you can delegate, and which ones stay human.

Michael Sacca
The Launch Page Sequence: What to Build Before, During, and After You Go Live

The Launch Page Sequence: What to Build Before, During, and After You Go Live

A "launch page" isn't one page — it's a sequence of at least four, each with a different job and a different conversion goal. Here's how to build and wire them together so momentum carries from waitlist to launch day to the weeks after.